Sales Letter Design Questions

by Ben Settle

Just a heads up:

I’m going to be interviewing a top direct response marketing designer for my site.

This is something I’ve been keen on doing for a LONG time, now.

Why?

Because, even though you won’t hear it talked about much in the copywriting “echo chambers”, design has HUGE implications on your advertising.

In fact, Gary Bencivenga (universally considered the world’s greatest living copywriter) spends a LOT of time in his $5k seminar JUST on design… and how important it’s been to his successes.

Which is why I’ve been looking for a savvy direct response designer to interview for months now.

Luckily, one found me :)

This man (I won’t name him yet, it’s a surprise) has worked on direct marketing projects with world-class, “A-List” copywriters Doug D’Anna and Bob Bly… as well as with prestigious clients AWAI and the Sovereign Society.

He has also mentored and worked with the “magalog queen” Lori Haller and the “magalog king” Rob Davis (two of the world’s premiere direct marketing designers).

And he even recently had one of his postcard designs featured in Dan Kennedy’s “No B.S. Marketing Letter.”

Anyway, this dude knows his stuff.

But with this interview, I’m going to do something a little different.

I want to ask your questions, instead of mine.

What questions do you have about designing your online or offline ads?

No question is too big or small here.

And it’s truly a rare treat to get a top designer on the horn revealing his secrets like this.

So if you have any questions you’d like me to ask on your behalf, please send them to:

www.BenSettle.com/blog/contact

Ben

P.S. If I use your question in the interview, I will say your name and your website URL (assuming you want me to) when I ask it, so you get some free PR for your help :)

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