Ben Settle

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Continuing on my dating life stories from yesterday…

Here’s another for your bad self:

One of the many girls I dated after the ex-copywriting apprentice and I parted ways last summer was a girl who loves New Zealand. She has a bunch of friends there, work there, and other support there. She also was being pursued by a guy who really wanted her to move back there so he could take another shot at ‘dat azz. In fact, when her and I were dating she would try to get me to be more interested in her by talking about that every now and then.

The old “let’s make this guy jealous so he’ll commit” routine.

Unfortunately for her, elBenbo is far more adept at these games than she is.

(It drives girls crazy how when they are testing me, I am actually testing them and always pull out whatever horse shyt they are hiding, while hiding all my horse shyt safely out of sight — you can’t out-villain elBenbo, ladies…)

Where was I?

Oh yeah, I remember:

So one day we were hanging out and she does it again:

“I love New Zealand and want to go back, but I’m really liking my life here now with my job and meeting you…” yada yada yada.

My answer?

Well, I can tell you it wasn’t “no, please, stay, and here’s why…”

Just the opposite.

I told her she should go back.

I told her I am the wrong guy for her, and I’m not going to be committing to her any time soon if ever. (Yes, I literally used those words, which was the truth.) I also said, she should not only go back, but try to make things work out with that ex-boyfriend there. He realized he made a mistake, wants her back, wants her a helluva lot more than I do, and she should seriously consider going back there…

In essence, I was trying to get her to tell me “no.”

Not as a “tactic” though, but out of transparency.

(Every word I told her was true.)

Now why would I do this?

Because I try to live life by principles, not tactics.

And one principle I live by is the power of the word “no.”

(Hat tip to the late Jim Camp…)

Trying to get a no is one of the best ways ever invented to get the truth out of someone, get everyone’s cards on the table, eliminate any confusion, and, keep life as simple as possible.

So what happened?

That, my little droogie is revealed in the February “Email Players” issue.

And, it accompanies an extremely profitable and valuable lesson for anyone who sells (in any medium — emails, copywriting, phone, belly-to-belly, video, etc) for a living. In fact, it’s one of the single most profitable lessons I can ever impart on someone — especially if you are someone who struggles getting sales or clients, or just wants to amp up your current sales.

This bad-boy goes to the printer soon, though.

Subscribe before the deadline here:

Ben Settle

  • Novelist
  • Anti-professional
  • Author
  • Email Specialist

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