Comments on: “Shoot” Your Best Customers http://bensettle.com/blog/shoot-your-best-customers/ Your daily marketing addiction Mon, 05 Apr 2010 15:21:18 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Interview with Ryan Healy, Your Best Offer and More | Top SEO Writing Services http://bensettle.com/blog/shoot-your-best-customers/comment-page-1/#comment-571 Interview with Ryan Healy, Your Best Offer and More | Top SEO Writing Services Tue, 23 Dec 2008 09:25:47 +0000 http://bensettle.com/blog/?p=1270#comment-571 [...] “Shoot” Your Best Customers - On the importance of bullets for your copy. [...] [...] “Shoot” Your Best Customers – On the importance of bullets for your copy. [...]

]]> By: Ben Settle http://bensettle.com/blog/shoot-your-best-customers/comment-page-1/#comment-570 Ben Settle Mon, 22 Dec 2008 18:22:59 +0000 http://bensettle.com/blog/?p=1270#comment-570 Thanks Note, very cool advice. Since I live out in the middle of the boonies, and even the local bookstore doesn't have a magazine rack... I "cheat" and do exactly what you suggested, but at amazon.com (for book titles, chapters, etc) and magazines.com Ben Thanks Note, very cool advice.

Since I live out in the middle of the boonies, and even the local bookstore doesn’t have a magazine rack… I “cheat” and do exactly what you suggested, but at amazon.com (for book titles, chapters, etc) and magazines.com

Ben

]]> By: Note Taking Nerd #2 http://bensettle.com/blog/shoot-your-best-customers/comment-page-1/#comment-569 Note Taking Nerd #2 Mon, 22 Dec 2008 18:18:59 +0000 http://bensettle.com/blog/?p=1270#comment-569 Wuttup Ben, I know it's old hat the idea of swiping bullets from the covers of cosmo but I don't think people take it seriously. They should. Eben Pagan and Dean Jackson talked about this during the Get Altitude seminar. They say they go to the bookstore during a month they'll grab the top 10 magazines off the shelf and adapt every bullet on the cover for their business. Even if you didn't use what you wrote you'd be as Ben would say "Spraying" your brain with the structure of super slick bullets. Then when you go to write you wouldn't be trying to access a blank slate. My take on this is that you can go deeper than the cover. The table of contents of these magazines are equivalent to the opening paragraph of your salesletter. They're meant to compel you quickly that this mag is for you. Here's some table of content gems I pulled from this month's Cosmo: 38 What His Shower Style Reveals Insight accompanied by steamy pictures of half-naked guys 118 When Stress Keeps You Up at Night How to shut off your brain 56 Cashmere for Under $100 We kid you not. And it's supercute stuff. 65 How to Do a Facial at Home As good as a pro job but a helluva lot cheaper 90 Are You Crazy Enough In Bed? The verdict on whips, handcuffs, and other kinky-lite stuff Did any of these intrigue you? I'm a guy and a super sales detective so in the interest of getting inside of my prospects mind I've gotta do some research. Talk later Ben, Note Taking Nerd #2 www.mynotetakingnerd.wordpress.com Wuttup Ben,

I know it’s old hat the idea of swiping bullets from the covers of cosmo but I don’t think people take it seriously. They should.

Eben Pagan and Dean Jackson talked about this during the Get Altitude seminar. They say they go to the bookstore during a month they’ll grab the top 10 magazines off the shelf and adapt every bullet on the cover for their business.

Even if you didn’t use what you wrote you’d be as Ben would say “Spraying” your brain with the structure of super slick bullets. Then when you go to write you wouldn’t be trying to access a blank slate.

My take on this is that you can go deeper than the cover. The table of contents of these magazines are equivalent to the opening paragraph of your salesletter. They’re meant to compel you quickly that this mag is for you.

Here’s some table of content gems I pulled from this month’s Cosmo:

38 What His Shower Style Reveals
Insight accompanied by steamy pictures of half-naked guys

118 When Stress Keeps You Up at Night
How to shut off your brain

56 Cashmere for Under $100
We kid you not. And it’s supercute stuff.

65 How to Do a Facial at Home
As good as a pro job but a helluva lot cheaper

90 Are You Crazy Enough In Bed?
The verdict on whips, handcuffs, and other kinky-lite stuff

Did any of these intrigue you?

I’m a guy and a super sales detective so in the interest of getting inside of my prospects mind I’ve gotta do some research.

Talk later Ben,
Note Taking Nerd #2
http://www.mynotetakingnerd.wordpress.com

]]> By: Ben Settle http://bensettle.com/blog/shoot-your-best-customers/comment-page-1/#comment-562 Ben Settle Sun, 21 Dec 2008 15:59:44 +0000 http://bensettle.com/blog/?p=1270#comment-562 Hey Tom, thank you, and glad ya like the tips! Ben Hey Tom, thank you, and glad ya like the tips!

Ben

]]> By: tom http://bensettle.com/blog/shoot-your-best-customers/comment-page-1/#comment-561 tom Sun, 21 Dec 2008 13:44:24 +0000 http://bensettle.com/blog/?p=1270#comment-561 It would be "fascinating" to experience your lessons on bullet points. Please know that ALL of your advice and tips are golden to your readers. It would be “fascinating” to experience your lessons on bullet points. Please know that ALL of your advice and tips are golden to your readers.

]]> By: Ben Settle http://bensettle.com/blog/shoot-your-best-customers/comment-page-1/#comment-559 Ben Settle Sat, 20 Dec 2008 03:41:53 +0000 http://bensettle.com/blog/?p=1270#comment-559 Thank you Bob, I really appreciate the feedback, my friend Ben Thank you Bob, I really appreciate the feedback, my friend

Ben

]]> By: Bob Paroski http://bensettle.com/blog/shoot-your-best-customers/comment-page-1/#comment-558 Bob Paroski Sat, 20 Dec 2008 03:40:10 +0000 http://bensettle.com/blog/?p=1270#comment-558 Great post on Bullets. I am very interested in your teleseminar about bullets. I have listened to many of your interviews and know that in the teleseminar on bullets you will go out of your way to let everyone know how to write powerful, emotionally charged bullets. Great post on Bullets. I am very interested in your teleseminar about bullets. I have listened to many of your interviews and know that in the teleseminar on bullets you will go out of your way to let everyone know how to write powerful, emotionally charged bullets.

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