In your example…

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This is a great way to increase credibility and break up your bullets.

Same thing with audio and video testimonials online.

Kindest regards,
Andrew Cavanagh

Bullet points can be the strongest tool in a copywriter’s toolbox, but as you point out, can easily get lost amid page after page of sameness.

Other techniques I like to use are:
1)write occasional bullet points in the form of questions,
2) Begin occasional points with strong action verbs,
3)include both a strong benefit and a negative it avoids. For example, 5 ways to make sure your reader hangs onto every word, without hype or sacrificing your credibility.

Thanks for the knowledge,

Charles Brown
http://dynamiccopywriting.blogspot.com