Ben Settle

  • Novelist
  • Anti-professional
  • Author
  • Email Specialist

Double Your Sales With Email

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Your Daily Email Addiction

File under: Email Marketing

Couple weeks ago, I was helping “Email Players” subscriber Stefanie Arroyo with her launch (which went exceptionally well, and her offer will be detailed, point by point, in the January issue), and she had to get support from her email broadcasting and shopping cart company.

A few minutes in to the chat support, and she sighed.

“What’s the matter,” I snapped.

“This guy is hitting on me, I think.”

Then she proceeded to show how every other thing the support guy said had an emoji smiley face.

To which I asked:

“When a guy uses smilies, does it come off as strong and confident, or weak and effeminate?”

Her answer was, obviously, it comes off as weak and effeminate.

The point?

I’ve written about this before in “Email Players” and other places. If you’re a guy, and you’re sending smiley faces in emails when trying to sell (unless you’re doing it to mock someone, or just goofing around or whatever, talking about selling), and if your goal is to be seen as a leader in your niche, market, industry… with all the confidence that comes with such positioning… you’re basically castrating your sales.

And, if you’re doing it to hit on chicks, you’re all but castrating your body.

Think of all the great leaders & role models of men.

The George Washingtons, General Pattons, and Douglas MacArthurs… the Napoleon Bonapartes, Genghis Khans, and King Leonidas’… the Steve McQueens, Robert Downey Jr’s, and Humphrey Bogarts… Darth Vaders, Wilson Fisks, and Dark Lord Saurons… can you imagine any of these guys sending an emoji in a piece of correspondence to other world leaders, minions, powerful adversaries, studio heads, or the women they desired?

And yet, what do so many guys do today in business?

When trying to persuade someone to buy?

When pursuing a woman?

They punctuate their emails, messages, and texts with smiley faces or whatever — not realizing doing so is destined to land them in the friend-zone in business and life.

Bad news for them.

But, good news for you, as it ain’t hard to stand out anymore.

And yes, I’m talking to guys with this.

(This doesn’t apply to the dames who have their own dynamics.)

Okay, that’s enough Internet for today.

To check out my “Email Players” newsletter, go here:

Ben Settle

  • Novelist
  • Anti-professional
  • Author
  • Email Specialist

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