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	<title>Comments on: Tell Me About Yourself&#8230;</title>
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	<description>Your daily marketing addiction</description>
	<lastBuildDate>Mon, 05 Apr 2010 15:21:18 +0000</lastBuildDate>
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		<title>By: Jason Hart</title>
		<link>http://bensettle.com/blog/tell-me-about-yourself/comment-page-1/#comment-501</link>
		<dc:creator>Jason Hart</dc:creator>
		<pubDate>Mon, 01 Dec 2008 07:21:57 +0000</pubDate>
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		<description>Hi Ben,

I&#039;ve been following you for awhile now.  Just heard you on the Marcus Allen
show, great interview...lots of great stuff.

I&#039;m a direct response copywriter living in Murphy, NC.  Married and father of 5 (3 girls
2 boys).

The web site is actually my newest creation.  I have several others.  This site is pretty
straight forward.  It&#039;s called the Gary Halbert Billion Dollar Copywriting Course and
it is a membership site.  very month members receive two lessons.  The lessons consist
of the transcripts of two of Gary&#039;s long copy display ads broken down and analyzed with annotation as to what worked and why.

The concept being that if a huge pdf were delivered with all the ads packaged together
it would be so big that very few would actually work through it and study it.  But, by
breaking it down into bite-sized chunks, people are more likely to read, study and
implement the material.

Now to get it out to the masses...

To YOUR Success,

Jason Hart
CIO, Focus Based Marketing</description>
		<content:encoded><![CDATA[<p>Hi Ben,</p>
<p>I&#8217;ve been following you for awhile now.  Just heard you on the Marcus Allen<br />
show, great interview&#8230;lots of great stuff.</p>
<p>I&#8217;m a direct response copywriter living in Murphy, NC.  Married and father of 5 (3 girls<br />
2 boys).</p>
<p>The web site is actually my newest creation.  I have several others.  This site is pretty<br />
straight forward.  It&#8217;s called the Gary Halbert Billion Dollar Copywriting Course and<br />
it is a membership site.  very month members receive two lessons.  The lessons consist<br />
of the transcripts of two of Gary&#8217;s long copy display ads broken down and analyzed with annotation as to what worked and why.</p>
<p>The concept being that if a huge pdf were delivered with all the ads packaged together<br />
it would be so big that very few would actually work through it and study it.  But, by<br />
breaking it down into bite-sized chunks, people are more likely to read, study and<br />
implement the material.</p>
<p>Now to get it out to the masses&#8230;</p>
<p>To YOUR Success,</p>
<p>Jason Hart<br />
CIO, Focus Based Marketing</p>
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