Comments on: The 9 Horsemen Of The Email Copywriting Apocalypse http://bensettle.com/blog/the-9-horsemen-of-the-email-copywriting-apocalypse/ Easy, Ethical & Profitable Sales Tips For Serious Entrepreneurs Wed, 10 Mar 2010 04:12:22 -0800 http://wordpress.org/?v=2.9.2 hourly 1 By: Ben Settle http://bensettle.com/blog/the-9-horsemen-of-the-email-copywriting-apocalypse/comment-page-1/#comment-549 Ben Settle Thu, 11 Dec 2008 21:59:59 +0000 http://bensettle.com/blog/?p=1059#comment-549 Hey Dean, what's shakin', dude? I hear ya on that -- I once heard Dan Kennedy (I think it was him) say something about how you can almost tell how successful someone is by how polarizing they are. Ben<div class="comment-remix-meta"><a href="#" class="replyto" onclick="replyto('549','Ben Settle'); return false;">Reply</a> - <a href="#" class="quote" onclick="quote('549','Ben Settle','Hey Dean, what\'s shakin\', dude?\r\n\r\nI hear ya on that -- I once heard Dan Kennedy (I think it was him) say something about how you can almost tell how successful someone is by how polarizing they are.\r\n\r\nBen'); return false;">Quote</a></div> Hey Dean, what’s shakin’, dude?

I hear ya on that — I once heard Dan Kennedy (I think it was him) say something about how you can almost tell how successful someone is by how polarizing they are.

Ben

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]]> By: Dean Kennedy http://bensettle.com/blog/the-9-horsemen-of-the-email-copywriting-apocalypse/comment-page-1/#comment-547 Dean Kennedy Thu, 11 Dec 2008 21:57:16 +0000 http://bensettle.com/blog/?p=1059#comment-547 Thanks Ben, there are two new names here I haven't heard about before. You're so right about James Whelan, I love his emails, he's definitely a polarizing kind of guy. I must be one of his foxes -- his messages resonate with me. I've noted that trait recently with a few great marketers and speakers I've been exposed to -- they're great at attracting and repelling at the same time.<div class="comment-remix-meta"><a href="#" class="replyto" onclick="replyto('547','Dean Kennedy'); return false;">Reply</a> - <a href="#" class="quote" onclick="quote('547','Dean Kennedy','Thanks Ben, there are two new names here I haven\'t heard about before.\r\n\r\nYou\'re so right about James Whelan, I love his emails, he\'s definitely a polarizing kind of guy. I must be one of his foxes -- his messages resonate with me.\r\n\r\nI\'ve noted that trait recently with a few great marketers and speakers I\'ve been exposed to -- they\'re great at attracting and repelling at the same time.'); return false;">Quote</a></div> Thanks Ben, there are two new names here I haven’t heard about before.

You’re so right about James Whelan, I love his emails, he’s definitely a polarizing kind of guy. I must be one of his foxes — his messages resonate with me.

I’ve noted that trait recently with a few great marketers and speakers I’ve been exposed to — they’re great at attracting and repelling at the same time.

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]]> By: Ben Settle http://bensettle.com/blog/the-9-horsemen-of-the-email-copywriting-apocalypse/comment-page-1/#comment-518 Ben Settle Thu, 04 Dec 2008 06:57:58 +0000 http://bensettle.com/blog/?p=1059#comment-518 Thank you "Note" -- very cool resource, I've known about Scott for a few years now, extremely savvy marketer (and that's putting it mildly!). Ben<div class="comment-remix-meta"><a href="#" class="replyto" onclick="replyto('518','Ben Settle'); return false;">Reply</a> - <a href="#" class="quote" onclick="quote('518','Ben Settle','Thank you \"Note\" -- very cool resource, I\'ve known about Scott for a few years now, extremely savvy marketer (and that\'s putting it mildly!).\r\n\r\nBen'); return false;">Quote</a></div> Thank you “Note” — very cool resource, I’ve known about Scott for a few years now, extremely savvy marketer (and that’s putting it mildly!).

Ben

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]]> By: Note Taking Nerd 2 http://bensettle.com/blog/the-9-horsemen-of-the-email-copywriting-apocalypse/comment-page-1/#comment-517 Note Taking Nerd 2 Thu, 04 Dec 2008 06:51:44 +0000 http://bensettle.com/blog/?p=1059#comment-517 Biblical references are money in the bank. The Bible isn't the best selling book ever for nothing. I think Clayton Makepeace refers to this tactic as pounding the pulpit. Here's one more name I think is worthy of you and your fans taking a look at... Scott Tucker http://blog.MortgageMarketingGenius.com He coaches mortgage brokers. I have zero interest in buying what he sells but he's one of the few guys who can get me to open his emails even on my busiest day. He was awarded marketer of the year by Dan Kennedy. He has taken Dan's advice of turning yourself into a character and doing business on your terms seriously. Scott definitely has one of those polarizing personalities. In an industry that's had it's ass handed to it, he does a great job of helping his market see opportunities where others see problems. Salesmanship at it's finest. Ben thank you for putting this list together. I'm especially looking forward to getting the Captain Chris emails. Note Taking Nerd Numba 2 www.mynotetakingnerd.wordpress.com<div class="comment-remix-meta"><a href="#" class="replyto" onclick="replyto('517','Note Taking Nerd 2'); return false;">Reply</a> - <a href="#" class="quote" onclick="quote('517','Note Taking Nerd 2','Biblical references are money in the bank. The Bible isn\'t the best selling book ever for nothing. I think Clayton Makepeace refers to this tactic as pounding the pulpit. \r\n\r\nHere\'s one more name I think is worthy of you and your fans taking a look at...\r\nScott Tucker\r\nhttp:\/\/blog.MortgageMarketingGenius.com\r\n\r\nHe coaches mortgage brokers. I have zero interest in buying what he sells but he\'s one of the few guys who can get me to open his emails even on my busiest day.\r\n\r\nHe was awarded marketer of the year by Dan Kennedy. He has taken Dan\'s advice of turning yourself into a character and doing business on your terms seriously. Scott definitely has one of those polarizing personalities. \r\n\r\nIn an industry that\'s had it\'s ass handed to it, he does a great job of helping his market see opportunities where others see problems. Salesmanship at it\'s finest.\r\n\r\nBen thank you for putting this list together. I\'m especially looking forward to getting the Captain Chris emails.\r\n\r\nNote Taking Nerd Numba 2\r\nwww.mynotetakingnerd.wordpress.com'); return false;">Quote</a></div> Biblical references are money in the bank. The Bible isn’t the best selling book ever for nothing. I think Clayton Makepeace refers to this tactic as pounding the pulpit.

Here’s one more name I think is worthy of you and your fans taking a look at…
Scott Tucker
http://blog.MortgageMarketingGenius.com

He coaches mortgage brokers. I have zero interest in buying what he sells but he’s one of the few guys who can get me to open his emails even on my busiest day.

He was awarded marketer of the year by Dan Kennedy. He has taken Dan’s advice of turning yourself into a character and doing business on your terms seriously. Scott definitely has one of those polarizing personalities.

In an industry that’s had it’s ass handed to it, he does a great job of helping his market see opportunities where others see problems. Salesmanship at it’s finest.

Ben thank you for putting this list together. I’m especially looking forward to getting the Captain Chris emails.

Note Taking Nerd Numba 2
http://www.mynotetakingnerd.wordpress.com

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]]> By: Ben Settle http://bensettle.com/blog/the-9-horsemen-of-the-email-copywriting-apocalypse/comment-page-1/#comment-513 Ben Settle Thu, 04 Dec 2008 02:47:45 +0000 http://bensettle.com/blog/?p=1059#comment-513 Thank you for stopping by and commenting Jen, I really appreciate it, and am very glad you enjoyed it. Ben<div class="comment-remix-meta"><a href="#" class="replyto" onclick="replyto('513','Ben Settle'); return false;">Reply</a> - <a href="#" class="quote" onclick="quote('513','Ben Settle','Thank you for stopping by and commenting Jen, I really appreciate it, and am very glad you enjoyed it.\r\n\r\nBen'); return false;">Quote</a></div> Thank you for stopping by and commenting Jen, I really appreciate it, and am very glad you enjoyed it.

Ben

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]]> By: Jen Patton http://bensettle.com/blog/the-9-horsemen-of-the-email-copywriting-apocalypse/comment-page-1/#comment-512 Jen Patton Thu, 04 Dec 2008 02:44:46 +0000 http://bensettle.com/blog/?p=1059#comment-512 Ben- I replied to your email saying how great it was but then I had to come check it out at your blog. It is even better read again. The information you provide is so valuable- I would have never found half of these guys on my own. And the way you presented it was really original- just awesome, awesome stuff.<div class="comment-remix-meta"><a href="#" class="replyto" onclick="replyto('512','Jen Patton'); return false;">Reply</a> - <a href="#" class="quote" onclick="quote('512','Jen Patton','Ben-\r\n\r\nI replied to your email saying how great it was but then I had to come check it out at your blog. It is even better read again.\r\n\r\nThe information you provide is so valuable- I would have never found half of these guys on my own. \r\n\r\nAnd the way you presented it was really original- just awesome, awesome stuff.'); return false;">Quote</a></div> Ben-

I replied to your email saying how great it was but then I had to come check it out at your blog. It is even better read again.

The information you provide is so valuable- I would have never found half of these guys on my own.

And the way you presented it was really original- just awesome, awesome stuff.

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]]> By: Kevin Francis http://bensettle.com/blog/the-9-horsemen-of-the-email-copywriting-apocalypse/comment-page-1/#comment-511 Kevin Francis Wed, 03 Dec 2008 23:49:43 +0000 http://bensettle.com/blog/?p=1059#comment-511 LOL! You're right I'm being picky! The "Horsemen" analogy is certainly dramatic and grabs attention. Thanks again for the post! Kevin Francis<div class="comment-remix-meta"><a href="#" class="replyto" onclick="replyto('511','Kevin Francis'); return false;">Reply</a> - <a href="#" class="quote" onclick="quote('511','Kevin Francis','LOL! You\'re right I\'m being picky!\r\n\r\nThe \"Horsemen\" analogy is certainly dramatic and grabs attention.\r\n\r\nThanks again for the post!\r\n\r\nKevin Francis'); return false;">Quote</a></div> LOL! You’re right I’m being picky!

The “Horsemen” analogy is certainly dramatic and grabs attention.

Thanks again for the post!

Kevin Francis

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]]> By: Ben Settle http://bensettle.com/blog/the-9-horsemen-of-the-email-copywriting-apocalypse/comment-page-1/#comment-510 Ben Settle Wed, 03 Dec 2008 23:36:10 +0000 http://bensettle.com/blog/?p=1059#comment-510 Hey Kevin, I hear what you're saying (and the thought did occur to me, too). But 1.) To me, the Mag. 7 isn't nearly as dramatic and cool sounding as the horsemen of the apocalypse. And 2.) I consider the above sort of like the horsemen -- bringing hell on all the bad email copywriting that's been going on lo these many years. Maybe try to think of it like a "Star Wars" movie -- enjoy the ride and try to ignore the "plot holes" :) Ben <div class="comment-remix-meta"><a href="#" class="replyto" onclick="replyto('510','Ben Settle'); return false;">Reply</a> - <a href="#" class="quote" onclick="quote('510','Ben Settle','Hey Kevin,\r\n\r\nI hear what you\'re saying (and the thought did occur to me, too).\r\n\r\nBut 1.) To me, the Mag. 7 isn\'t nearly as dramatic and cool sounding as the horsemen of the apocalypse. And 2.) I consider the above sort of like the horsemen -- bringing hell on all the bad email copywriting that\'s been going on lo these many years. \r\n\r\nMaybe try to think of it like a \"Star Wars\" movie -- enjoy the ride and try to ignore the \"plot holes\" :)\r\n\r\nBen\r\n\r\n'); return false;">Quote</a></div> Hey Kevin,

I hear what you’re saying (and the thought did occur to me, too).

But 1.) To me, the Mag. 7 isn’t nearly as dramatic and cool sounding as the horsemen of the apocalypse. And 2.) I consider the above sort of like the horsemen — bringing hell on all the bad email copywriting that’s been going on lo these many years.

Maybe try to think of it like a “Star Wars” movie — enjoy the ride and try to ignore the “plot holes” :)

Ben

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]]> By: Kevin Francis http://bensettle.com/blog/the-9-horsemen-of-the-email-copywriting-apocalypse/comment-page-1/#comment-509 Kevin Francis Wed, 03 Dec 2008 23:24:40 +0000 http://bensettle.com/blog/?p=1059#comment-509 Ben, I kind of hate to say this... ...especially as this is an outstanding list of email copy resources... ...but those 4 Apocalyptic Equestrians were... ...BAD guys! So to link them with a list of great resources creates some confusion in the mind of the reader, I suggest. For example, when I started reading I was expecting an article about current or likely problems for copywriters. Maybe a better "theme"... ...given your love of movies... ...would be "The Magnificent 7" or (a bit more edgy) "The 47 Ronin". Perhaps it's just me. Anyway excellent post. This list is a great resource for any copywriter. Kevin Francis<div class="comment-remix-meta"><a href="#" class="replyto" onclick="replyto('509','Kevin Francis'); return false;">Reply</a> - <a href="#" class="quote" onclick="quote('509','Kevin Francis','Ben,\r\n\r\nI kind of hate to say this...\r\n\r\n...especially as this is an outstanding list of email copy resources...\r\n\r\n...but those 4 Apocalyptic Equestrians were...\r\n\r\n...BAD guys!\r\n\r\nSo to link them with a list of great resources creates some confusion in the mind of the reader, I suggest.\r\n\r\nFor example, when I started reading I was expecting an article about current or likely problems for copywriters.\r\n\r\nMaybe a better \"theme\"...\r\n\r\n...given your love of movies...\r\n\r\n...would be \"The Magnificent 7\" or (a bit more edgy) \"The 47 Ronin\".\r\n\r\nPerhaps it\'s just me.\r\n\r\nAnyway excellent post. This list is a great resource for any copywriter.\r\n\r\nKevin Francis'); return false;">Quote</a></div> Ben,

I kind of hate to say this…

…especially as this is an outstanding list of email copy resources…

…but those 4 Apocalyptic Equestrians were…

…BAD guys!

So to link them with a list of great resources creates some confusion in the mind of the reader, I suggest.

For example, when I started reading I was expecting an article about current or likely problems for copywriters.

Maybe a better “theme”…

…given your love of movies…

…would be “The Magnificent 7″ or (a bit more edgy) “The 47 Ronin”.

Perhaps it’s just me.

Anyway excellent post. This list is a great resource for any copywriter.

Kevin Francis

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]]> By: Jay White http://bensettle.com/blog/the-9-horsemen-of-the-email-copywriting-apocalypse/comment-page-1/#comment-507 Jay White Wed, 03 Dec 2008 04:06:53 +0000 http://bensettle.com/blog/?p=1059#comment-507 Appreciate the kudos, Ben. You're not too shabby of a copywriter yourself, big guy. ;) On a side note, if you want to learn my method of successful email copywriting (the same method I use to write emails for Rich Schefren, Jeff Walker, Alex Mandossian, and a host of others), then keep your eyes peeled for not one, but TWO killer opportunities coming your way in the next few months. Stay tuned...<div class="comment-remix-meta"><a href="#" class="replyto" onclick="replyto('507','Jay White'); return false;">Reply</a> - <a href="#" class="quote" onclick="quote('507','Jay White','Appreciate the kudos, Ben. You\'re not too shabby of a copywriter yourself, big guy. ;)\r\n\r\nOn a side note, if you want to learn my method of successful email copywriting (the same method I use to write emails for Rich Schefren, Jeff Walker, Alex Mandossian, and a host of others), then keep your eyes peeled for not one, but TWO killer opportunities coming your way in the next few months. \r\n\r\nStay tuned...'); return false;">Quote</a></div> Appreciate the kudos, Ben. You’re not too shabby of a copywriter yourself, big guy. ;)

On a side note, if you want to learn my method of successful email copywriting (the same method I use to write emails for Rich Schefren, Jeff Walker, Alex Mandossian, and a host of others), then keep your eyes peeled for not one, but TWO killer opportunities coming your way in the next few months.

Stay tuned…

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