One of history’s coolest marketers is Bruce Barton.
Back in his day (early to mid 1900′s) he was a household name, a giant in the advertising business and even an advisor to presidents.
And he was an AWESOME teacher.
One of his best teachings (in my humble, but accurate, opinion) was in a 1924 radio broadcast about when the Biblical patriarch Joseph was the second in command in Egypt.
Joseph was “it.”
Egypt’s top dawg.
Everyone was commanded by Pharaoh to follow his orders and his name was as familiar to every Egyptian man, woman and child as their own, until…
arose up a new king over Egypt
which knew not Joseph.”
(Exodus 1:6-8)
Boom!
In a matter of a couple decades, all Joseph’s power, prestige and name recognition vanished like a fart in the wind. He went from being “the man” to being a footnote in some hieroglyphic somewhere — completely forgotten.
There’s a HUGE lesson here for entrepreneurs.
And that is this whole idea of how easy it is to be forgotten.
Happens ALL the time.
One day you’re “Joseph” and everyone in your market knows who you are… the next they’ve forgotten you or have found a new king to hang with (and buy from).
Anyway, this is why I’m so big on email.
When you do it right, it’s almost impossible for your list to forget about you (in fact, you’ll many times make “top of mind” status).
Yes… I’ve beat this drum to death this week.
But this is the #1 skill to have, IMHO.
Nothing else even comes close.
Which is why the first Crypto Marketing Newsletter issue is ALL about email, and contains some extremely simple (and fun) ways to write emails people love to read and buy from.
But there’s no time for dilly-dally.
Once I send it to the printer Monday, it’ll be too late to get it.
So if you want in, jump in your chariot and giddy-up on over to…
Ben Settle
