Holy shnikes I love the Grinch.
Yeah, he’s mean.
Yeah, he’s nasty.
And yeah, he’s got termites in his smile and his heart’s an empty hole. (The “Grinch” song makes him sound like a politician…)
But you know what?
I bet he’d make one heckuva marketer.
And here are a few reasons why:
1. Inventive
While it’s true the Grinch is a sociopathic scum bag when he fleeces Whoville, it’s hard not to admire his ability to pull it off (in one night!) almost all by himself (we have to give SOME credit to Max who pulled the sled).
2. Quick Thinking
Coming up with all those successfully elaborate plans on the spot — especially when under that kind of pressure — is a pretty handy skill to have in ye olde marketing “tool box.”
3. Makes Everything Right
The dude STOLE Christmas — looting an entire town of probably tens of thousands of smackeroos worth of gifts, presents and food (the bum even took the last can of Who Hash!) And yet, somehow he was STILL able to make up for it and was even given the honor of carving the roast beast.
Those are some serious “PR” skillz.
4. Passion
Once the Grinch gets smitten by something good (such as when Cindy Lou Who is in trouble, or when Martha May flirts with him in class) he’s capable of all kinds of creativity and problem-solving feats and miracles.
And some pretty clever ones at that!
So anyway, like him or not, the Grinch is a marketing stud.
And you know what?
I’d bet the new video game system I bought myself for Christmas that YOUR marketing will stick out like a glowing red nose in a snow storm if you became more “Grinch like”, too.
(At least in the ways above.)
OK, that’s it for today.
I’ll see you again next week, my friend.
Be safe.
In the meantime, if you’d like to have the sales and marketing savvy of TEN grinches (plus two), check out:
Ben Settle
