I was ASTONISHED last night.
Just astonished.
Frankly, I had to slap myself to make sure it was for real.
Why?
Because I saw something (with my own two eyes) that I wasn’t sure actually existed. Yes, I’ve HEARD of it. People often tell “legends” about it. But like a unicorn or leprachaun, I just have never seen this thing before.
What am I talking about?
Unwavering customer service.
Yes, it DOES exist.
Here’s what happened:
I’m gearing up to do a direct mail campaign (yep, good ol’ paper and ink stuffed in an envelope with a stamp stuck on it). And I want to drop it in the mail the day after Labor Day next week.
So I set everything up with the printer.
Then, I noticed I may have to make some last minute changes.
As in, the very day it’s to be mailed, I may have to add some names to my mailing list, have some extra copies of the mailing printed, stuffed and ready to go.
Now, let’s face it:
For some places this is a problem.
Heck, I KNOW a couple printers I’ve used would’ve balked, but not the dude who does my printing (www.SelbyMarketing.com)
You know what he said?
He said (and I quote):
“We will always take care of you somehow”
How many times do you hear THAT anymore?
I don’t think I ever have.
It’s as RARE as hens teeth.
And that which is rare is most VALUED, gets the most attention and almost always gets the most sales.
Something to think about.
Especially in these dire financial times.
Ben Settle
P.S. OK, so I’m re-releasing Street-Smart Email tomorrow. Early bird customers get a sweet $200 off the price (it IS an expensive course, and not for anyone but the most serious marketers who take action).
To be notified when it’s ready, go ye to:
