Ben Settle

  • Novelist
  • Anti-professional
  • Author
  • Email Specialist

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The subject line skeptics love to read and respond to

One of the most profitable things I ever done learned was from the great Ken McCarthy (founding father of internet marketing as we all know it) in his copywriting course:

  • The vast majority of people will never buy from direct response.
  • About 5% of people will buy everything
  • Another 10% – to 25% will need to be sold — and are the skeptics

Now, I’m no math jeenius.

But, it seems to me there are 2-5 times more skeptical buyers than hyper buyers. And if I can get those (I do), I will have not only more customers to sell to, but a much higher quality of customers to sell to.

The point?

This is why subject lines that appeal to skeptics can be so profitable.

And, a little while back your pal elBenbo fried up a subject line that worked like crazy to draw the skeptics into my email.

It’s also a subject line that is easily templated.

i.e. you can “adapt” it to just about any market.

And you know what?

I have included this subject line, along with many examples of how it can be adapted on pages 10 & 11 in the upcoming September “Email Players” issue, which I am going to be sending to the printer a few days earlier this month than usual.

That means time’s short to get this.

Subscriber here today to make sure you are in in time:

www.EmailPlayers.com

Ben Settle

  • Novelist
  • Anti-professional
  • Author
  • Email Specialist

PO Box 2058 | Bandon, OR 97411, United States | (815) 425-4483 | ben@bensettle.com

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