By popular demand…
Here’s my top 10 favorite copywriting resources.
No long, blathering build up.
No messing around.
Here it is…
1. Gary Bencivenga’s “100 Seminar” DVD’s
2. Matt Furey’s original (NOT the AWAI version) email course (please don’t ask me where to get it, I don’t know. I’m just thankful I got it before he stopped selling it.)
3. Eugene Schwartz’s “Breakthrough Advertising”
4. Doug D’Anna’s “How To Write Long Copy That Makes Money” DVD (one of those gems you almost never hear about for some reason)
5. Gary Halbert’s “The Boron Letters”
6. All the copywriting issues of Gary Halbert’s newsletter
7. Paul Hartunian’s publicity system
8. John Carlton’s “Kick Ass Copywriting Secrets”
9. Ken McCarthy’s “Advanced Copywriting For Serious Info Marketers” course (the part about all the sociopaths skimming the shadows in the direct marketing industry — and how to spot them — is especially fascinating)
10. The Gene Schwartz Phillips Publishing speech
So there you have it.
The method behind the madness.
Some of these resources are unrepentantly expensive. Some are dirt cheap (and, in one case, free). But cheap or pricey, they’ve been worth their weight in platinum to me.
And have EASILY paid for themselves.
So I guess in that sense, they were technically “free.”
Ben Settle
P.S. What kind of miserable, mangey, rootin’-tootin’ excuse for a marketer would I be if I didn’t shamelessly tack my own copywriting products onto the list?
So first up, there’s “The Copywriting Grab Bag”:
And, right now, we’re smack dab in the middle of an intense copywriting training in my Crypto Marketing Newsletter too.
Next month’s issue is ALL about story-telling.
Believe it or not, when you you do it right, the story can sometimes carry the sale all by its little lonesome self (even if you horribly MANGLE everything else in your ad).
Check it out at:
