Today’s marketing tip is a bit graphic.
Viewer discretion IS advised… and if you’re easily grossed out then, well, you’ve been warned.
Still here?
OK, then here’s the scooperoonie:
Yesterday I did a podcast (that’ll be posted next week-ish) about sales and marketing lessons in the Bible.
Now, this topic can’t be done justice in an hour.
Or even 100 hours.
There are WAY too many lessons to choose from.
One of my favorites (we didn’t have time to cover) is in the Book of Judges. It’s about a wandering Levite (the “priest” tribe of ancient Israel) and how his concubine was viciously raped to death by some psychopaths who lived amongst the Benjamites.
The Levite (understandably) wanted justice.
But due to the times (mass anarchy and moral apathy), he knew he had to do something radical to get anyone to care.
So what did he do?
Beg for help?
Start a posse?
Give up?
Uhm… no.
What this dude did was cut his concubine’s corpse into 12 pieces, and sent a piece to each of the 12 tribes!
Now THAT’S impact.
There was no hemming and hawing.
No “brushing it off.”
And no ignoring the message.
And you know what?
Great marketing also has this kind of hardcore impact, too — and asks the exact same question the Levite no doubt did: “What’s it gonna take to get peoples’ UNDIVIDED attention?”
Obviously, don’t do anything gross.
I mean, let’s keep this in context, k?
But the mere act of asking the above question will generate all kinds of profitable ideas that make you instantly stick out.
Make it impossible to ignore you.
And… yes… put more of the green stuff in ye olde pocket.
Ben Settle
P.S. The next Crypto Marketing Newsletter issue is all about getting impact… with headlines. It covers 10 extremely profitable (and simple) ways I’ve used to write headlines that have competed (and sometimes dominated) in the most competitive markets online (golf, self defense, health supplements, etc).
This goes far beyond swiping tabloids and controls.
And instead shows you how to get into your prospect’s psychology and mindset so your ads are all but impossible to ignore.
Anyway, it goes to print in two weeks.
But you can subscribe now (and get a TON of bonuses to play with in the meantime) at:
