Yes, it’s true.
Rattling off all those “mouth watering” benefits can hurt your chances of landing new clients (and this goes for ANY kind of client — coaching, consulting, freelancing, yada yada yada). I know this goes against established goo-roo orthodoxy, but I speaketh the truth about this.
Prove it, you say?
OK, take my early misadventures for example.
Back when I was first trying to get copywriting clients, I would come out “swinging” with would-be clients on the phone trying to sell my services.
I’d pour them benefits on THICK.
I’d trumpet my guarantees.
Make big claims.
And ooooooze benefits all over the place.
The result?
I’d rarely ever get the gig!
“Uhm, we’ll get back to you, thanks…”
Ouch.
But I don’t blame them at all.
Pitching those benefits was stoopid.
All they did was create MORE objections.
Then one day, I changed my tune and started asking questions, instead of pitching benefits. Instead of saying, “My copywriting can increase your sales by 50%!” I asked things like, “how are you guys doing with sales, getting good response?” or “What makes you think I’m the right guy for this job?”
And then I just let them talk.
The difference in results was night and day.
I wish I could say I was a genius.
But it was just basic salesmanship.
No fancy “ninja” marketing tricks.
No psychological joint manipulations or “choke holds” necessary.
And guess what?
This is the type of information Daniel Levis is teaching tonight on the webinar I’m hosting for him.
It’s called:
“The Fastest Way to 6
Figures and Beyond, As an In-Demand
Coach, Consultant or Freelancing Pro”
It’s 100% free to attend.
And it should be a wild ride (to say the least).
Plus, if you register with my affiliate link at:
www.daniellevis.com/SBC_settle
… and if you buy the product Daniel is offering at the end… I’ll give you two advanced MP3 trainings about how to get booked solid with paying freelancing or coaching clients (this info works for most any kind of service) in the next 30 days or less.
It’s not as complicated as it may seem.
And these secrets work even if you’re brand new.
Here’s where to register:
www.daniellevis.com/SBC_settle
(This is my affiliate link)
Anyway, hope to see ya there tonight.
This is it with client stuff for a while.
Tomorrow:
How to quickly build your email list…
Ben Settle
