Couple days ago I threw up a rather sloppy ad held together by “spit and bale wire.”
You can read it at:
I put less than 20 minutes into writing this ad (if that much).
And (as you can see) there is no “killer” headline, body copy or overall theme.
In fact, the only copywriting “technique” (although I don’t consider it a “technique” — just honest marketing) I consciously included is “candor.”
The result?
According to Google Optimizer it’s converting at over 19% response so far.
Now, here’s the question:
Is the (blatantly crappy) “copy” giving it a 19% conversion?
Or is it something else?
For example:
- It’s only been seen by people on my own list (a warm market, who have been thoroughly prepared for it for the last couple months — and many were actually looking FORWARD to its release).
- The $10 price is extremely attractive — especially to many non-US customers whose money is much stronger than our dollar right now.
- And, as icing on the cake, it’s sold via ClickBank, which means you can refund it very easily, and still keep the product anyway since it’s digital.
My point?
I seriously doubt the “copy” was responsible for most (if any) of the sales.
And while copy is important… it is not “king.”
Just like you can read in any decent marketing book, it’s FAR more important to sell a product people already want, to people who are already willing to pay for it, with an offer that’s hard to refuse.
P.S. Speaking of “The Affiliate Trump Card”…
Here are a couple customer comments so far…
“Dude, you put a lot of value into your Affiliate Trump Card product. A 60 page report, plus a ton of awesome interviews. For $10? You’re crazy. I’m already implementing some of the techniques Ray Edwards shared on his interview.”
– Ryan Healy
www.RyanHealy.com
“The formula on page 17 is worth at least 100 times the modest investment…and not just for affiliate marketers. Plus, you had me hooked at the first mention of Bruce Lee!”
– Kevin Francis
www.maximumresultscopywriting.com
