Why I Delete Your Emails

by Ben Settle

New to this site? Fill in your name and email to your right (where it says "Free DAILY Sales & Marketing Tips") and I'll send you a daily tip for ratcheting up your profits. I'll also give you a free copy of my eBook: "Selling From The Trenches" -- which contains over 30 "fool proof" (and entertaining) lessons for sales, marketing and copywriting pros.

Gosh that’s a harsh title, isn’t it?

Maybe it even makes me sound like a total “a-hole”?

Well guess what?

The truth is, I rarely ever ignore emails. Even when there’s 200+ piled up in my inbox, I read ALL subscriber comments (except when meeting the criteria below).

The snag is responding to them all.

I wish I could respond to everyone, but I just can’t.

It’s a time thang.

So if I don’t respond to you, please don’t take it personally.

It’s NOT you… it’s me.

I love getting your emails and ALWAYS appreciate them.

But… that doesn’t mean I never instantly delete emails, and even manually unsubscribe people (without their knowledge) altogether sometimes.

Here are a few reasons why I might do so:

  • Questions and comments that are not clear or make no sense
  • Sending me a form email with a JV pitch (Ugh)
  • Mindless negativity
  • Not getting to the point
  • Writing in one giant paragraph (too hard to read)
  • Whining about getting too many emails (I’m always astonished by people who sign up for DAILY email tips and then complain about getting daily emails. Duh…)

Anyway, these are just a few reasons.

And you know what?

Now that I think about it, some of the above are not only my criteria for deleting or ignoring emails.

They’re your prospects’ reasons for doing it, too.

Just something to think about.

Ben Settle

P.S. If you are one of the people who has been to www.CrackerjackSelling.com lately, you will have noticed it’s now closed to new members.

Some have been asking if this is a marketing gimmick.

You know, where people PURPOSELY take a product off the market to increase the demand for it.

The answer to that is “no”.

Frankly, my marketing isn’t that sexy.

Instead, there’s a much more simple reason which I’ll explain in greater detail next week.

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