I’m a bit rushed for time today.
So what I’ve decided to do is, give you a taste of the kind of mature, “grown up” 100% serious (no joking around, ever!) stuff I like to rap about in the private Yahoo group accessible only to paying Crypto Marketing Newsletter — www.CryptoMarketing.com — subscribers.
I don’t like giving away stuff I write to the group.
And I’ll probably hate myself in the morning for sharing it.
But here it is (with slight editing)…
Awright…
So today I’m doing my tediously brutal (yet necessary) ritual of reading a sales letter out loud 10 times for a product being sold to guys in the self defense niche.
And you want to know what’s funny?
When writing ads to this market I can usually tell if I’m going in the right direction in the ad whenever my wife (who can hear me reading it in the other room) goes — “eewww!” or “that’s disgusting!” or some other sound demonstrating she’s kinda grossed out.
In fact, I go back and bold (and yellow highlight) those parts.
Why?
Because the market segment I’m selling to are a bunch of Type A, red-blooded guys who like tough talk, rough talk and, dare I say it, “guy” talk.
This is no joke, either.
They LIKE reading about yanking some drooling murderous psychopath’s arm clean out of the socket.
Or popping his eye like a grape with their car keys.
Or hitting the wannabe killer so hard he pees blood from the impact.
Oh yeah baby!
Anyway, what’s the point here?
Now that I think about it… I’m not sure I even have one.
Except maybe… you can often find out how much you’re hitting the target in your marketing by how those you are NOT selling to respond to it.
Laters.
Ben Settle
