True story from my Wine Villains event last July:
The day after the event, we all went to a winery. And “Email Players” subscriber, fire-breathing feminist, card-carrying Trump hater, and A-list copywriter (with a list of controls longer than the Clinton machine death count) Kim Krause Schwalm said:
(Paraphrased, based on memory)
“Ben, people think of you as a misogynist and sexist, but there are a lot of girls here to see you at Wine Villains. You obviously don’t hate women, you want to help women.”
I don’t want to help *women*.
I want to help people.
Women just need the most help…
Anyway, here’s the point:
I have found that most chicks in this bid’niz can’t stand me. But, the small number who do, are insanely (in a good way, of course) loyal, and some of the best customers I have… who implement, profit handsomely from, and run with the information I teach them.
And they are this way (I believe) because:
1. I don’t put them on a pedestal
2. I don’t try to charm them
(If anything, I try to repel people, but that’s another email…)
3. If they’re mucking up I tell them what they don’t want to hear, instead of going out of my way to supplicate to them (like practically every man in their lives does) and not try to hurt their feelings — something the Facebook attention seekers, drama queens, and amusingly insecure “I give zero fugks!” chest-pounding chicks can’t stand.
In other words, I treat them like I treat guys.
Anyway, why should you care about any of this?
Probably you shouldn’t.
But maybe someone needed to hear it…
Now, on to the fun stuff:
Me pitching you.
If you want to learn my evil misogynist email copywriting ways, have a ball using them, and make a lot of sales implementing them, check out the “Email Players” newsletter by hitting the jump here:
But if you’re a dame, hear ye this:
Only do it *after* you fetch your man a sammich and beer.
Anything else, would be secksist…