Do you ever get “stuck” for ideas?
Like when writing your ads, blog posts, articles, and sales letters?
Then I think you’re gonna likey today’s tip.
In fact, after you read this email, I think you’ll find many of your creative problems evaporate. “Writers block” will vanish before your eyes. And knocking out headlines, ad ideas, book ideas, solving problems, etc will become easy as pie.
Here’s the story:
A little over a year ago, my dog Zoe had er…uhm… the “runs.”
And a NASTY case at that.
What happened was, she had eaten a bunch of grass that day and, in the middle of the night, she jumped right off the bed, went to the corner of the room and made what was dang near the grossest sound I’d ever done heard, with a stench that was (literally) unbearable.
And my wife got ZERO back-talk from me when she said:
“You go take her out and I’ll clean this mess up!”
Yes Ma’am!
Anyway, long story short…
I was afraid to go back to sleep that night (in case she had another “emergency”) so I took her downstairs. And while sitting there, I got really, really bored. There was nothing on the boob-tube worth watching. And my computer was upstairs not far from Zoe’s “ground zero.”
So I grabbed a pen and paper and started doodling.
And while I’m sitting there doodling and drawing, completely out of nowhere, the solution to an urgent (and extremely nagging) problem I’d been wrestling with popped into my head. (Incidentally, it was the idea for my Crackerjack Selling Secrets book and CD-of-the-month deal.)
I couldn’t believe it!
This problem had literally plagued me for months and months.
Yet, the answer appeared completely out of the blue.
And you what?
I have since tested doing the exact same thing over and over again whenever I need ideas or solutions with similar results. I suspect it has something to do with our hands and the creative side of our brains being connected (can’t remember who discovered that, but it makes sense).
Whatever the case, try it when you’re stuck and see what happens.
Who knows?
Maybe my dog’s pile of doo-doo will make you a pile of moolah, too.
Ben Settle
P.S. Want some more ways to get unlimited creative ideas? Then check out chapter 2 in The Copywriting Grab Bag. I once figured out a way to use the Bible, the National Enquirer and my bathroom to pump out ideas with reckless abandon.
You can get the details at:
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