Producer Jonathan and I get down and dirty rapping about the so-called “law of reciprocity” in this week’s Ben Settle Show podcast.

Here’s a little taste of what’s inside:

  • A secret way of “arranging” it so when people buy your first product, they immediately and automatically (no sales pitch even necessary in many cases) buy your second, third, fourth, and future products.
  • How old school door-to-door salesmen would use the law of reciprocity (correctly, not the current Internet goo-roo way) to get people to eagerly open the door for them to sell their wares.
    (And, where people would look forward to seeing the salesman again later.)
  • What a “pity sale” is, and why you should avoid doing them. (Like the Dark Side of the Force—they seem like a quick and easy way to make sales, but they’ll backfire on you and drain your bank
    account fast.)
  • What your favorite goo-roo doesn’t get about the popular “marketing” book “Influence: The Psychology Of Persuasion”.
  • Why the so-called law of reciprocity is a shoddy foundation to build a business on.
  • The difference between buyers and customers. (And which one is worth more to you over the course of your life.)
  • How the law of reciprocity attracts the bottom-of-the-barrel people to you.
  • Why people who obsess over the law of reciprocity have a hyper-scarcity mindset.
  • The only reason to give away a bribe or premium in exchange for opting in to your list. (Hint: If you’re doing it so you think someone will “reciprocate” and buy from you, you’re basically stepping over dollars to pick up pennies—do it for this reason we talk about instead, and watch how much higher quality of opt-ins you get.)
  • What you should be weary of when studying the best, highest-paid salesmen and marketers. (Doing what some of these blokes do will send you into the poor house lickety split. Here’s why…)
  • And lots, lots, (lots), more…

Ben Settle

  • Book & Tabloid Newsletter Publisher
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  • Pulp Novelist

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