This week’s podcast episode is all about the law of repulsion (NOTE TO SELF: I should trademark that term before all the wannaBen’s start over using it to death…).


  • How Rick Rubin (the famous music producer) uses the law of repulsion to turn his clients into superstars.
  • Famous people who use repulsion marketing to make millions per year.
  • Why you can’t have a huge base of fans without having a huge base of haters.
  • How Rush Limbaugh makes money from his haters.
  • Why it’s silly to try to not have enemies and haters.
  • The “litmus test” I use when determining if someone is a troll or not.
  • Howard Stern’s polarization school of list management.
  • Why I tell most people offering unsolicited feedback that their opinion is irrelevant. (And why you should, too.)
  • Why openly taking pleasure in pissing your enemies off will give you more influence.
  • Why you can often tell how strong a personal brand is not by how much someone is loved… but by how much they’re hated by their enemies.
  • How Producer Jonathan practices the law of repulsion.
  • Words that repulse refunders and low class jackass buyers.
  • How to use the law of repulsion without selling your soul.

Ben Settle

  • Book & Newsletter Tabloid Publisher
  • Email Supremacist
  • Anti-Professional
  • Pulp Novelist
  • Alt-Copywriter

PO Box 1056 | Gold Beach, OR 97444, United States | (541) 412-6364 |

Copyright 2002-. All rights reserved

Legal & Policies Privacy Policy