Ben Settle

  • Novelist
  • Anti-professional
  • Author
  • Email Specialist

Double Your Sales With Email

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Your Daily Email Addiction

One of my favorite novels is Charles Bukowski’s:


I’ve written about this book before — about a butt-ugly, alcoholic poet and writer in his 50’s and his adventures with a string of women who suddenly start floating into his life.

Really, it has no plot.

It’s just one adventure with a different woman after another.

But, there are certain characteristics (his desire to be left alone, introverted, enjoys his own company or hanging with just one person over the company of a bunch of people, etc) I share with the character Henry Chinaski (which is really just Charles Bukowski — it’s autobiographical) that make it so entertaining for me I’m on my 3rd read of it now and enjoying it even more than the first two times.

One of my favorite quotes is:

“The worst thing for a writer is to know another writer, and worse than that, to know a number of other writers. Like flies on the same turd.”

(I have found this particularly true amongst copywriters at times.)

And, another, that I just picked up on yesterday while reading it is:

“There’s no way I can stop writing, it’s a form of insanity.

The more I write, the more I realize how true that is.

No sane person think the way those of us who write every. single. day. does.

The best writers (whether copywriters, email writers, bloggers, novelists, etc) all seem to have traits that make regular civilians (i.e. non writers) think we are a tad insane.

And you know what?

If someone casts elBenbo as a villain, then I’m gonna play the part well.

And, I do it by writing more.

More emails.

More copy.

More fiction.

More posts in my private Facebook group.

And the list goes on.

I’d rather be insane than boring and non-productive, just sitting around all day watching the telly, obsessed with the latest riots or race baiting on the shnooze, or, even worse, floating around with no mission or agenda in life, just existing (as the late Earl Nightingale said), like a starfish or amoeba.

Screw that sideways.

Writing THIS email has been immensely fun for me.

I had to write it.

That’s how my email methodology works.

I don’t teach hard writing.

I teach fun writing.

And, also, profitable writing.

If you want to tap into your inner insanity, you can join me and my fellow insane Email Players droogies here:

Ben Settle

  • Novelist
  • Anti-professional
  • Author
  • Email Specialist

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