{"id":18918,"date":"2026-07-17T16:42:14","date_gmt":"2026-07-17T16:42:14","guid":{"rendered":"https:\/\/bensettle.com\/blog\/?page_id=18918"},"modified":"2026-07-17T21:02:02","modified_gmt":"2026-07-17T21:02:02","slug":"no-no-no-no-theres-two-ts-in-settle-boys","status":"publish","type":"page","link":"https:\/\/bensettle.com\/blog\/no-no-no-no-theres-two-ts-in-settle-boys\/","title":{"rendered":"No, no, no, no. There&#8217;s two \u201cTs\u201d in Settle, boys."},"content":{"rendered":"<div class=\"subject\"><\/div>\n<div class=\"content\">\n<p>Once upon a time a reader asked:<\/p>\n<blockquote><p><strong>\u201c\u2026on many lists and see lot of experts saying they are THE person to learn from. Why u? Everyone has testimonials and clams being the greatest. What makes u different? Do not take as trolling I am new trying to get handle on things thanks!\u201d<\/strong><\/p><\/blockquote>\n<p>At the risk of sounding like a megalomaniacal techno-despot, my answer is:<\/p>\n<p>Seizing a corner of our industry and recreating it in my own image.<\/p>\n<p>For example:<\/p>\n<ul>\n<li><strong>While every online marketer and his father is drooling on the carpet mindlessly debating politics online all day\u2026<\/strong> a couple years back I bought ownership in Email Players subscriber Richard Emmons&#8217; <strong>Oregon Eagle newspaper<\/strong>, where we\u2019re helping pro freedom candidates actually have a shot at winning against one of the most corrupt political machines this country has ever known.<\/li>\n<\/ul>\n<\/div>\n<div class=\"content\">\n<ul>\n<li><strong>While copywriters are on social media grandstanding about the importance of \u201cstorytelling!\u201d\u2026<\/strong> I\u2019ve written 9 novels (my <strong>Enoch Wars<\/strong> saga), turned the first novel into a screenplay, with a second series of novels being written now\u2026 plus a series of running comicbook-style ad storylines I\u2019ve been publishing in Email Players since 2019 through this year.<\/li>\n<\/ul>\n<\/div>\n<div class=\"content\">\n<ul>\n<li><strong>While everyone is crowing about how they are a world class expert at crypto and investing\u2026<\/strong> I went and bought ownership in what is fast becoming THE premier Options trading coaching program (<strong>Low Stress Trading)<\/strong> on the planet&#8230;. with testimonials so surreal (including a zinger from the former CMO of Agora Financial\u2019s Legacy Research, who uses it himself now) TrustPilot was making our customers verify their purchases due to so many 5-star reviews.<\/li>\n<\/ul>\n<\/div>\n<div class=\"content\">\n<ul>\n<li><strong>While the content creation goo-roos and &#8220;influencers&#8221; are busy nattering on all day about content creation, how to create content, how to sell content &amp; be a content creator\u2026<\/strong> or, more amusingly, \u201cprompting\u201d content&#8230; I invested in a platform designed &amp; created for ultra-engaged content creation &amp; distribution (<strong>Learnistic<\/strong>) using mobile app technology.<\/li>\n<\/ul>\n<\/div>\n<div class=\"content\">\n<ul>\n<li><strong>While every online marketing ex-spurt and his mother is debating about what the best shopping cart is&#8230;<\/strong> with them playing musical chairs switching carts all the time, we built our own online marketer\u2019s \u201cwet dream\u201d cart platform (<strong>ContraCart<\/strong>) that\u2019ll probably be for sale next year some time.<\/li>\n<\/ul>\n<\/div>\n<div class=\"content\">\n<ul>\n<li><strong>While email goo-roos spend all day on SOCIAL MEDIA (not in email, which is always ironic) pounding their chests to the make money online crowd nattering on about opens, clicks, deliverability&#8230;<\/strong> I have financed (with money made from, yes, writing emails selling my own offers to my own lists &amp; businesses\u2026) and co-built with Troy Broussard (former Navy Nuclear Submariner-turned-world class email marketing automation specialist) our own platform called <strong>BerserkerMail<\/strong>.<\/li>\n<\/ul>\n<\/div>\n<div class=\"content\">\n<ul>\n<li><strong>While freelancers are out there worried about so-called AI taking their jobs, sucking away the fun out of their craft, dealing with start-up amateur clients thinking they can \u2018save money\u2019 by replacing legit copywriting talent with fapGPT&#8230;<\/strong> I created (for my own use at first) my own methodology for becoming my own client over a decade ago that makes me immune to such things that AWAI sells called <strong>Client-less Copywriter<\/strong>. After all, how exactly is AI gonna replace me in my own companies? That\u2019d be quite the trick indeed, I suppose.<\/li>\n<\/ul>\n<p>That isn&#8217;t even getting creative.<\/p>\n<p>I&#8217;ve also pioneered countless other methodologies like business World-Building methods, for example, which I&#8217;ve written multiple books &amp; Email Players issues about &#8211; coming at it from branding, social media, publishing, direct response design, direct marketing and even dating\/romance (for men &#8211; won&#8217;t work for women in that regard, will not explain).<\/p>\n<p>All right so hopefully that answers the &#8220;why you?&#8221; question.<\/p>\n<p>If like what you&#8217;ve read here, and if you want to learn more from my twisted corner of the internet simply opt-in to my free email list.<\/p>\n<p>When you opt-in to my email list you will get a free copy of the very first Email Players issue (as a PDF) I wrote 15+ years ago, as well as free and immediate access to the 50+ hours of advanced marketing, copywriting, and persuasion content inside my mobile app.<\/p>\n<p>To get access to all that go here:<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.BenSettle.com\/alt\"><strong>www.BenSettle.com\/alt<\/strong><\/a><\/p>\n<p>Ben Settle<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Once upon a time a reader asked: \u201c\u2026on many lists and see lot of experts saying they are THE person to learn from. Why u? Everyone has testimonials and clams being the greatest. What makes u different? Do not take as trolling I am new trying to get handle on things thanks!\u201d At the risk [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"class_list":["post-18918","page","type-page","status-publish"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"Once upon a time a reader asked: \u201c\u2026on many lists and see lot of experts saying they are THE person to learn from. Why u? Everyone has testimonials and clams being the greatest. What makes u different? Do not take as trolling I am new trying to get handle on things thanks!\u201d At the risk\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/bensettle.com\/blog\/no-no-no-no-theres-two-ts-in-settle-boys\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 4.9.10\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_US\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Ben Settle -\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"No, no, no, no. There\u2019s two \u201cTs\u201d in Settle, boys. - Ben Settle\" \/>\n\t\t<meta property=\"og:description\" content=\"Once upon a time a reader asked: \u201c\u2026on many lists and see lot of experts saying they are THE person to learn from. Why u? Everyone has testimonials and clams being the greatest. What makes u different? 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