{"id":10002,"date":"2015-08-23T06:30:06","date_gmt":"2015-08-23T13:30:06","guid":{"rendered":"http:\/\/bensettle.com\/blog\/?p=10002"},"modified":"2015-08-23T06:30:06","modified_gmt":"2015-08-23T13:30:06","slug":"bludgeoning-your-competition-with-dull-unpolished-objects","status":"publish","type":"post","link":"https:\/\/bensettle.com\/blog\/bludgeoning-your-competition-with-dull-unpolished-objects\/","title":{"rendered":"Bludgeoning Your Competition With Dull Unpolished Objects"},"content":{"rendered":"<p>In today&#8217;s \u201cBen Settle Show\u201d Producer Jonathan and I yet again plunge our sparkling clean hands into the <em>filth<\/em> of what I call \u201cdull unpolished objects\u201d.<\/p>\n<p>Here\u2019s what\u2019s inside:<\/p>\n<ul>\n<li><strong>Who my favorite all-time copywriter is (and why it matters).<\/strong><\/li>\n<\/ul>\n<ul>\n<li>Why you should stay away from big product launch sales letter online if you&#8217;re studying copywriting.<\/li>\n<\/ul>\n<ul>\n<li><strong>My uncensored (and short) opinion of Jeff Walker&#8217;s Product Launch Formula.<\/strong><\/li>\n<\/ul>\n<ul>\n<li>Is NLP necessary for writing high selling copy?<\/li>\n<\/ul>\n<ul>\n<li><strong>Why the top old school copywriting and marketing minds (who have been doing this marketing thing since the rest of us were still in our mama&#8217;s womb) don&#8217;t use so-called &#8220;ninja&#8221; tricks and tactics in their ads.<\/strong><\/li>\n<\/ul>\n<ul>\n<li>Why Todd Brown (marketing funnel master) is my new marketing hero.<\/li>\n<\/ul>\n<ul>\n<li><strong>The elevator pitch that (quite literally) changed the world and saved millions of lives.<\/strong><\/li>\n<\/ul>\n<ul>\n<li>How to &#8220;arrange it&#8221; so you only have the best customers coming to you. (These kinds of customers aren&#8217;t looking to save money, they&#8217;re looking to spend it.)<\/li>\n<\/ul>\n<ul>\n<li><strong>Advice to massage therapists for doubling their income within 90 days while doing less work, and dealing only with clients who are happy to pay a higher fee.<\/strong><\/li>\n<\/ul>\n<ul>\n<li>Kojak&#8217;s secret for charging higher prices for lesser quality products and services. (Works even better for higher quality products and services, like yours\u2026)<\/li>\n<\/ul>\n<ul>\n<li><strong>What &#8220;making the skeleton dance&#8221; means\u2026 and how it can sprinkle many more rupees into your hot little coffer.<\/strong><\/li>\n<\/ul>\n<ul>\n<li>How to spin nasty 1-star reviews into reasons to buy.<\/li>\n<\/ul>\n<ul>\n<li><strong>And a hooooo bunch mo&#8217;\u2026<\/strong><\/li>\n<\/ul>\n<p>Download this bad-boy here:<\/p>\n<p style=\"text-align: center;\"><strong><a href=\"http:\/\/www.BenSettleShow.com\/antipreneur\" target=\"_blank\" rel=\"noopener\">www.BenSettleShow.com\/antipreneur<\/a><\/strong><\/p>\n<p>Ben Settle<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In today&#8217;s \u201cBen Settle Show\u201d Producer Jonathan and I yet again plunge our sparkling clean hands into the filth of what I call \u201cdull unpolished objects\u201d. Here\u2019s what\u2019s inside: Who my favorite all-time copywriter is (and why it matters). Why you should stay away from big product launch sales letter online if you&#8217;re studying copywriting. [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[8,9,14],"tags":[],"class_list":{"0":"post-10002","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-copywriting-and-sales-letters","7":"category-email-marketing","8":"category-sales-marketing"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts\/10002","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/comments?post=10002"}],"version-history":[{"count":0,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts\/10002\/revisions"}],"wp:attachment":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/media?parent=10002"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/categories?post=10002"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/tags?post=10002"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}