Let’s talk about one of my favorite business books:<\/p>\n
“The System Club Letters”<\/p>\n
(By Ken McCarthy)<\/p>\n
In the book, Ken talks about his high school basketball coach who, from the way he describes it, was quite the task master. Ken’s team had an abysmal record (including getting beaten by 100 points once, something like that) and sucked out loud. Then this coach came in and, by the end of the season, they were one of the top basketball teams in their conference and, even when they lost, they didn’t lay down.<\/p>\n
What did this coach teach these boys?<\/p>\n
These kids who were so awful at the sport?<\/p>\n
Layups, passing, dribbling\u2026 the basics.<\/p>\n
Every day, that’s all they practiced. They weren’t taught anything fancy, no super moves, no trying to dunk it or play Michael Jordan. Just the raw fundamentals. What I would call in marketing land “dull unpolished objects.”<\/p>\n
And guess what?<\/p>\n
That’s what we rap about (again) on the podcast tomorrow.<\/p>\n
Four more dull (but deadly to your competition) unpolished objects.<\/p>\n
Methods of marketing that let even raw newbies fly right past people with more experience and edu-ma-cation.<\/p>\n
Anyway, more on this tomorrow on the show.<\/p>\n
Until then?<\/p>\n
Download past shows here:<\/p>\n