After my 3 droogies and I promoted Ray Higdon’s “3-Minute\u00a0Expert” product, and piled on more bonuses than probably anyone in\u00a0that industry had ever seen before, some people have been asking\u00a0around flakebook if all them bonuses is a good idea.<\/p>\n
A few whipper-snappers even asked if it’s “ethical” or not.<\/p>\n
The answer:<\/p>\n
It depends on your list.<\/p>\n
By that I mean, there are losers (and it takes a special kind of\u00a0low class jackass to do this) who will buy just to get the bonuses\u00a0and then refund the product. This is always done deliberately, too,\u00a0despite all the rationalization hamster-spinning the refunders\u00a0engage in.<\/p>\n
If you have a lot of them in your market, probably not a good idea.<\/p>\n
(Not a good idea to sell to that market at all.)<\/p>\n
Otherwise?<\/p>\n
It’s a great way to sell.<\/p>\n
Selling the premium(s) is how a lot of direct mail and other direct\u00a0marketing ads have sold oodles more of their wares for decades.<\/p>\n
It’s not unethical at all.<\/p>\n
It’s just smart marketing.<\/p>\n
Which brings me to the point:<\/p>\n
IMH(BA)O, the problem isn’t the tactic.<\/p>\n
It’s Internet marketers.<\/p>\n
Hardly any have a solid education in direct response.<\/p>\n
Most have learned from someone who’s only sold online, ignore the\u00a0old school masters, and have about as deep a knowledge of direct\u00a0marketing history as the armchair scientists putting up Willy Wonka\u00a0memes on Flakebook have of science.<\/p>\n
So anyway, that’s my opinion.<\/p>\n
Love it, leave it, or live it.<\/p>\n
I care not either way.<\/p>\n
Now for the important stuff:<\/p>\n
Earlier this year, I fired up the TV and watched the magnificent\u00a0“Batman: The Dark Knight” with the intention of pulling out a bunch\u00a0of emails from the movie to send to my list over time. But, I\u00a0ultimately decided not to use them for myself. Instead, I took\u00a0these 10 emails, turned them into “templates” of sorts (although\u00a0mostly geared towards business to business, they could be adapted\u00a0to anything), decided to make them 100% copyright free, and include\u00a0them in the July “Email Players” issue as a bonus.<\/p>\n
Subscribers can use these emails however you want.<\/p>\n
Even word-for-word, if’n the Spirit moves you.<\/p>\n
All without paying me anything.<\/p>\n
Totally copyright free.<\/p>\n
But, only “Email Players” subscribers get them.<\/p>\n
And, only in the July issue.<\/p>\n
Subscribe here:<\/p>\n