One of my all-time favorite movies is Bruce Lee\u2019s:<\/p>\n
\u201cEnter The Dragon\u201d<\/strong><\/p>\n But, not just because of its entertainment value. There’s mucho\u00a0educational value to the email marketer embedded throughout, too.\u00a0One example is when Bruce is training a young whipper-snapper in\u00a0kung fu.<\/p>\n Bruce tells him to kick him.<\/p>\n The whipper-snapper kicks.<\/p>\n But, does it in a \u201cgoing-through-the-motions\u201d way.<\/p>\n (Phoning it in)<\/p>\n Bruce replies:<\/p>\n \u201cWhat was that? An Exhibition? We need emotional content. Now try again!\u201d<\/strong><\/p><\/blockquote>\n The student tries again.<\/p>\n But, this time he overdoes it \u2014 angry and frustrated.<\/p>\n Bruce snaps:<\/p>\n \u201cI said \u2018emotional content.\u2019 Not anger! Now try again!\u201d<\/strong><\/p><\/blockquote>\n The student tries again, a much better kick Bruce praises.<\/p>\n Anyway, what does this have to do with email?<\/p>\n A lot, Droogie-san.<\/p>\n Emotional content is something a LOT of emails lack.<\/p>\n Probably because nobody teaches it or thinks about it.<\/p>\n But fear ye not.<\/p>\n Your Uncle elBenbo goes into detail about how to write your emails\u00a0in this way (with emotional content) in the July “Email Players”\u00a0issue. I also show you an example of this kind of email I wrote to\u00a0the MLM market recently. Of all the emails I wrote for that\u00a0affiliate sequence, this one \u2014 which had the best mix of emotional\u00a0content than the others \u2014 got double the opens and click-throughs\u00a0as the rest.<\/p>\n Again, few (if anyone) talks about this.<\/p>\n (Or even think about it or understands it.)<\/p>\n But, knowing it will give MY guys and gals a huge advantage.<\/p>\n Will you be one of them?<\/p>\n Best decide quick.<\/p>\n She goes to the printer in a few days.<\/p>\n Details here:<\/p>\n