{"id":10063,"date":"2015-09-13T06:30:26","date_gmt":"2015-09-13T13:30:26","guid":{"rendered":"http:\/\/bensettle.com\/blog\/?p=10063"},"modified":"2015-09-13T06:30:26","modified_gmt":"2015-09-13T13:30:26","slug":"church-of-business","status":"publish","type":"post","link":"https:\/\/bensettle.com\/blog\/church-of-business\/","title":{"rendered":"Church Of Bid&#8217;niz"},"content":{"rendered":"<p>In this week&#8217;s enlightening &#8220;Ben Settle Show&#8221; podcast, we rap about:<\/p>\n<ul>\n<li><strong>Why using testimonials in your ads can hurt your sales.<\/strong><\/li>\n<\/ul>\n<ul>\n<li>A direct response design &#8220;no no&#8221; that can make you a ton more sales.<\/li>\n<\/ul>\n<ul>\n<li><strong>How to teach in such a way where people will go out of their way and travel great distances to hear what you have to say.<\/strong><\/li>\n<\/ul>\n<ul>\n<li>Why it&#8217;s far better to have a deep (versus wide) knowledge of what you do. (And why doing this will make your competition fuming angry with you.)<\/li>\n<\/ul>\n<ul>\n<li><strong>The only thing you need to do if you want your market&#8217;s undying trust and life-long business. (You can do away with all the persuasion tricks, copywriting techniques, and ninja tactics, just do this and you&#8217;ll have people seeking you out to buy from you, instead of your chasing them.)<\/strong><\/li>\n<\/ul>\n<ul>\n<li>Why businesses should (by default) distrust lawyers, politicians, and tax collectors.<\/li>\n<\/ul>\n<ul>\n<li><strong>Why trying to turn your friends, family, and pals into entrepreneurs is an exercise in futility.<\/strong><\/li>\n<\/ul>\n<ul>\n<li>What &#8220;outcome independence&#8221;\u2026 and how it makes selling as easy as falling off a long. (Even if you&#8217;re just starting out, fresh off the turnip truck.)<\/li>\n<\/ul>\n<ul>\n<li><strong>And much, much more\u2026<\/strong><\/li>\n<\/ul>\n<p>Use the link below to listen:<\/p>\n<p style=\"text-align: center;\"><strong><a href=\"http:\/\/www.BenSettleShow.com\/antipreneur\" target=\"_blank\" rel=\"noopener\">www.BenSettleShow.com\/antipreneur<\/a><\/strong><\/p>\n<p>Ben Settle<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In this week&#8217;s enlightening &#8220;Ben Settle Show&#8221; podcast, we rap about: Why using testimonials in your ads can hurt your sales. A direct response design &#8220;no no&#8221; that can make you a ton more sales. How to teach in such a way where people will go out of their way and travel great distances to [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[8,9,14],"tags":[],"class_list":{"0":"post-10063","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-copywriting-and-sales-letters","7":"category-email-marketing","8":"category-sales-marketing"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts\/10063","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/comments?post=10063"}],"version-history":[{"count":0,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts\/10063\/revisions"}],"wp:attachment":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/media?parent=10063"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/categories?post=10063"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/tags?post=10063"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}