Okay, so, here’s what’s cookin’ today:<\/p>\n
One thing people seem to be struggling with in marketing-land is\u00a0finding the right coach or teacher or product to learn whatever it\u00a0is they want to learn (copywriting, emails, social media, blogging,\u00a0traffic, list building, whatever).<\/p>\n
Well, I have something to say about this.<\/p>\n
C\u2019mere a little closer so you can hear.<\/p>\n
Back in 2007 when I moved to the Oregon coast I decided I wanted a\u00a0dog. So, each day I\u2019d go down to the Curry County dog shelter and\u00a0walk a different dog. The dogs loved being walked, it helped\u00a0socialize them (so they\u2019d be more likely to be adopted), and it was\u00a0a lot of fun.<\/p>\n
For months I walked dogs like this.<\/p>\n
Day in, and day out.<\/p>\n
And, for months, I still couldn\u2019t pick one I wanted.<\/p>\n
I liked most of them well enough.<\/p>\n
But, not enough to adopt.<\/p>\n
Then, one day, I went in and saw this long-bodied (like a hot dog)\u00a0basenji-corgi mix. And, through the fence we instantly \u201cregarded\u201d\u00a0each other. Like the farmer and pig Babe in the movie \u201cBabe\u201d.\u00a0(Except my dog didn\u2019t pee on me). I walked the dog, had a blast,\u00a0took her back and then went home. That entire weekend I kept\u00a0thinking about that dog. Usually when I walked a dog I\u2019d take them\u00a0back and pretty much forget about them. But, not THIS dog. This was\u00a0MY dog. And, both the dog and me knew it. So the next week I\u00a0adopted her and she\u2019s been my constant companion ever since.<\/p>\n
The point of all this?<\/p>\n
It’s the same with picking a coach or teacher<\/span>.<\/strong><\/p>\n You have to \u201cwalk\u201d a lot of them to know which is the right one.\u00a0You have to get on their lists, read their writings, watch their\u00a0videos, buy their products, and spend time learning about them and,\u00a0if you can swing it, talk to them. When you see the right\u00a0person, whose style is in perfect harmony with yours you\u2019ll know it.<\/p>\n You will simply regard each other.<\/p>\n And, you\u2019ll know that person is who you want to learn from.<\/p>\n Now, I don\u2019t do coaching.<\/p>\n Not one-on-one coaching, at least.<\/p>\n But, I do do \u201cvirtual\u201d coaching (so to speak) via my monthly \u201cEmail\u00a0Players\u201d newsletter.<\/p>\n To see if we \u201cregard\u201d each other, go here:<\/p>\n