Last month I was a guest on Kevin Rogers\u2019 podcast and we talked\u00a0about how I\u2019m probably the biggest product launch jerk there is.<\/p>\n
How so?<\/p>\n
Well, for one thing I don\u2019t like participating in them.<\/p>\n
In my way of thinking, and from raw experience over the years, I\u00a0make FAR more sales when I don\u2019t participate in a launch and sell a\u00a0product (in the rare cases where I sell products as an affiliate)\u00a0weeks or even months later.<\/p>\n
Why is this?<\/p>\n
Because of something I heard Ken McCarthy say:<\/p>\n
(And I\u2019ve found it to be true)<\/p>\n
He said (generally speaking) 5% of people in a given market will\u00a0buy anything and everything.<\/p>\n
They are the hyper-buyers.<\/p>\n
They buy from every launch.<\/p>\n
Every special sale.<\/p>\n
Every offer dangled in front of them.<\/p>\n
There are many reasons why I don\u2019t like selling to this 5% \u2014\u00a0including a lot of this group (not everyone in it, obviously) are\u00a0the biggest refunders, whiners, complainers, and disloyal customers\u00a0in many cases. Doesn\u2019t make \u2018em bad people. Just not the kind of\u00a0buyers I want.<\/p>\n
Anyway, these are also the launch buyers, too.<\/p>\n
Ooh they loooooove them some product launches.<\/p>\n
They eagerly await everyone\u2019s new launch, and the discount people\u00a0usually get a launches, and the intoxicating hype and fanfare\u00a0associated with a lot of launches.<\/p>\n
And, I am happy to let the other affiliates get them.<\/p>\n
(Which they will, during a launch.)<\/p>\n
Me?<\/p>\n
I go after the 10%-25% of a market who is skeptical.<\/p>\n
This segment is 2-5 times bigger than the hyper buyer population.<\/p>\n
And, most of them are turned off by a lot of the typical fake\u00a0excitement marketing ploys and tactics, copy-and-paste affiliate\u00a0emails, and all the hype and hootenanny. That means, the vast\u00a0majority of marketers have no clue how to sell to them, making it\u00a0way easier for me to. (Especially after all the other affiliates\u00a0have tired themselves out during the launch).<\/p>\n
Hey, when everyone else zigs, elBenbo zags.<\/p>\n
(If\u2019n you catch my drift\u2026)<\/p>\n
This bigger group are thinkers, too.<\/p>\n
They carefully think before buying, sometimes need to read an ad\u00a0several times (and will love daily emails done the way I do them),\u00a0wait to see what the reviews are before buying, and so on.<\/p>\n
Those are my kind of buyers:<\/p>\n
(1) There\u2019s a lot of them (way more than the hyper buyer population)
\n(2) They likey my kind of marketing (and turned off by most others)
\n(3) They like to be sold, but hate being pitched<\/p>\n
(With my system, you sell, not just pitch.)<\/p>\n
There\u2019s also another aspect to this.<\/p>\n
A technical side that has never sat well with me.<\/p>\n
And that is imperfect tracking technology giving other affiliates\u00a0credit for someone\u2019s sales.<\/p>\n
Example:<\/p>\n
On the last launch I was an affiliate for, there were way too many\u00a0people getting credit for sales generated, with proof (people who\u00a0could not have possibly been cookied or retargeted by anyone else),\u00a0that other affiliates got credit for. And, let\u2019s face it, for every\u00a0one that was caught there could have been others weren\u2019t caught.<\/p>\n
I\u2019ll never know for sure.<\/p>\n
But, as a wise man once said:<\/p>\n
\u201cThere ain\u2019t \u00a0just one ant \u00a0in your house\u201d<\/strong><\/p><\/blockquote>\n
BTW, I don\u2019t want to imply there was any \u201cfoul play\u201d involved.<\/p>\n
There wasn\u2019t.<\/p>\n
It was purely a technology thing.<\/p>\n
I\u2019m also not the only one who\u2019s experienced it over the years. And,\u00a0I don\u2019t know about you my little droogling, but I have no desire to\u00a0waste my time and talents making sales for other people.<\/p>\n
So there you have it.<\/p>\n
Why I don\u2019t do launches as an affiliate.<\/p>\n
Incidentally:<\/p>\n
The September \u201cEmail Players\u201d issue talks about my 4 criteria for\u00a0picking a product to sell as an affiliate. I\u2019ve had some pretty\u00a0good success with affiliate marketing, beating people with far\u00a0bigger lists and influence than me. And, while my email system has\u00a0a lot to do with it, picking the *right* product is far more\u00a0important and profitable.<\/p>\n
The formula I use has been worth a lot to me.<\/p>\n
I can\u2019t even count how much at this point.<\/p>\n
And, I reckon it could be to you, too.<\/p>\n
(Assuming you do affiliate marketing.)<\/p>\n
Time\u2019s getting tight with this, though.<\/p>\n
Subscribe here in time to get it before it goes to print:<\/p>\n