Time for me to tease you a bit:<\/p>\n
A few months back, \u201cEmail Players\u201d subscriber and one of Australia\u2019s top copywriting and marketing minds Pete Godfrey and his co-host \u201cEmail Players\u201d subscriber Blake Sterling interviewed me for Pete\u2019s podcast.<\/p>\n
And one of the questions asked was:<\/p>\n
\u201cWhat\u2019s the sort of one big thing that you say that\u2019s missing from most people\u2019s emails?\u201d<\/strong><\/p><\/blockquote>\n
An excellent question.<\/p>\n
And, instead of giving the usual answer I would probably normally give, or that other email experts would give (practical and technical advice, etc), I decided to go a totally different direction with something that popped up in my mind on the spot. Something that has made my obnoxious self probably 10 (even 20) times more sales than I would otherwise. It\u2019s also something I had, until that moment, not consciously thought about, but that I realized I\u2019d been doing for years on purpose just as a matter of bonding with my list.<\/p>\n
What was this all-magical answer?<\/p>\n
That, my friend, is in the October \u201cEmail Players\u201d issue.<\/p>\n
I know, I know.<\/p>\n
I\u2019m an awful human being for teasing you like this.<\/p>\n
But, that\u2019s just how it goes sometimes.<\/p>\n
The next issue goes to the printer in a few days.<\/p>\n
Nab it here while there\u2019s still time:<\/p>\n