A cautionary tale for ye olde arm chair marketing goo-roos:<\/p>\n
Last May when I promoted Brian Kurtz\u2019s \u201cTitans Of Direct Response\u201d DVD\u2019s I sent a lot of emails. Yes, even by elBenbo\u2019s standards it was a lot. And, as I wrote at the time, I got about 200 opt outs total, to generate some $34k in sales to a relatively small list which, if memory serves, resulted in a single spam complaint.<\/p>\n
(ooh)<\/p>\n
Now, I don\u2019t know about you.<\/p>\n
But to me, 200 opts outs is a small price to pay for that many sales.<\/p>\n
(BTW, I had lunch with Brian Kurtz at Ryan Lee\u2019s Freedym Fest event a couple weeks ago. And, he told me I got second place out of all his affiliates \u2014 losing only to Glazier-Kennedy, which has a list 10+ times bigger than mine. And, even then I only lost by a few sales. But, if you go by actual conversion rates, I won, as is often what happens when I do this sort of thing\u2026)<\/p>\n
Where was I?<\/p>\n
Oh yeah, opt outs vs sales.<\/p>\n
Not everyone agreed with my methods.<\/p>\n
One bloke in particular droned on about how \u201cless is better\u201d, etc.<\/p>\n
My response:<\/p>\n
\u201cYour opinion is irrelevant,\u00a0try harder next time.\u201d<\/strong><\/p><\/blockquote>\n
That, of course, set him off.<\/p>\n
How DARE someone ignore his hard-won armchair marketing advice?<\/p>\n
Why, he\u2026 he\u2026 he\u2019s a \u201ccustomer!\u201d He even predictably insisted I listen to my customers like him instead of being a jerk.<\/p>\n
Except, for two things:<\/p>\n
1. He wasn\u2019t a customer.<\/p>\n
(He\u2019d never bought anything from me, and I\u2019ll make sure he never will)<\/p>\n
2. My *customers* are the ones I listened to.<\/p>\n
Anyway, I found that amusing.<\/p>\n
And, maybe you just did, too.<\/p>\n
Either way, if you want to learn how to write emails people look forward to reading and buying from, then check out my \u201cEmail Players\u201d newsletter. In fact, if you\u2019re new to my world, the October issue makes for a great \u201cjumping on\u201d point \u2014 especially if you want to stick in someone\u2019s psychology so they want to buy from you and only you.<\/p>\n
(They\u2019ll accept no substitute.)<\/p>\n
But time is short.<\/p>\n
She goes to the printer Thursday.<\/p>\n
More info here:<\/p>\n