{"id":10221,"date":"2015-09-30T06:30:38","date_gmt":"2015-09-30T13:30:38","guid":{"rendered":"http:\/\/bensettle.com\/blog\/?p=10221"},"modified":"2015-09-30T06:30:38","modified_gmt":"2015-09-30T13:30:38","slug":"this-sales-pitch-is-about-as-transparent-as-it-gets","status":"publish","type":"post","link":"https:\/\/bensettle.com\/blog\/this-sales-pitch-is-about-as-transparent-as-it-gets\/","title":{"rendered":"This Sales Pitch Is About As &#8220;Transparent&#8221; As It Gets"},"content":{"rendered":"<p>It\u2019s game time my little droogie:<\/p>\n<p>Today is the last day to get the October \u201cEmail Players\u201d newsletter.<\/p>\n<p>Here\u2019s what\u2019s inside:<\/p>\n<ul>\n<li><strong>How to write emails that crawl inside someone\u2019s psychology and haunt their thoughts until they can\u2019t resist buying from you. (I learned this by observing how a notorious \u201cA List\u201d Hollywood movie director cranks out high selling films even people who hate his guts can\u2019t help but go see \u2014 works like gangbusters with emails, too).<\/strong><\/li>\n<\/ul>\n<ul>\n<li>Why it\u2019s not necessarily a good thing if someone says they \u201csave\u201d all your emails in a folder.<\/li>\n<\/ul>\n<ul>\n<li><strong>The 2 most important elements that should be in (almost) ever email you send. (Most people do the second one, but hardly anyone does the first.)<\/strong><\/li>\n<\/ul>\n<ul>\n<li>How to create a dopamine \u201cdrip\u201d in the brains of people who read your emails so they need another hit each day (i.e. need to keep reading your emails).<\/li>\n<\/ul>\n<ul>\n<li><strong>The Gene Schwartz \u201cmousetrap\u201d secret for selling up to 10x\u2019s more of your products and services with just a few simple tweaks to your copy.<\/strong><\/li>\n<\/ul>\n<ul>\n<li>What almost every single marketing email today is missing that can make you a ton of extra sales, create lots of happier customers, and give you a much bigger audience. (I learned this secret from one of the most successful Vietnam movies ever made \u2014 and it\u2019s one of the things that makes my emails stick out from everyone else\u2019s. You can, too, when you learn this strategy.)<\/li>\n<\/ul>\n<ul>\n<li><strong>A secret sales technique (used by one the highest selling life insurance salesmen in history) that eliminates objections and lets you sell all kinds of products \u2014 and most of the time without even needing to mention a benefit or claim! (Plus, it doesn\u2019t look \u201csalesy\u201d at all.)<\/strong><\/li>\n<\/ul>\n<ul>\n<li>How to use the move \u201cRudy\u201d to program your brain to come up with dozens of email and content ideas. (This was partly inspired by a teaching the world\u2019s greatest living copywriter once taught that hardly anyone uses in emails.)<\/li>\n<\/ul>\n<ul>\n<li><strong>And lots more.<\/strong><\/li>\n<\/ul>\n<p>This is a great \u201cjumping on\u201d issue for newer readers.<\/p>\n<p>But, she goes to the printer tomorrow.<\/p>\n<p>Get it in time here:<\/p>\n<p style=\"text-align: center;\"><strong><a href=\"http:\/\/www.EmailPlayers.com\" target=\"_blank\" rel=\"noopener\">www.EmailPlayers.com<\/a><\/strong><\/p>\n<p>Ben Settle<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It\u2019s game time my little droogie: Today is the last day to get the October \u201cEmail Players\u201d newsletter. Here\u2019s what\u2019s inside: How to write emails that crawl inside someone\u2019s psychology and haunt their thoughts until they can\u2019t resist buying from you. (I learned this by observing how a notorious \u201cA List\u201d Hollywood movie director cranks [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[9],"tags":[],"class_list":{"0":"post-10221","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-email-marketing"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts\/10221","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/comments?post=10221"}],"version-history":[{"count":0,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts\/10221\/revisions"}],"wp:attachment":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/media?parent=10221"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/categories?post=10221"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/tags?post=10221"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}