{"id":10247,"date":"2015-10-04T15:00:34","date_gmt":"2015-10-04T22:00:34","guid":{"rendered":"http:\/\/bensettle.com\/blog\/?p=10247"},"modified":"2015-10-04T15:00:34","modified_gmt":"2015-10-04T22:00:34","slug":"why-7-isnt-the-best-number-to-use-in-pricing","status":"publish","type":"post","link":"https:\/\/bensettle.com\/blog\/why-7-isnt-the-best-number-to-use-in-pricing\/","title":{"rendered":"Why 7 Isn&#8217;t The Best Number To Use In Pricing"},"content":{"rendered":"<p>A while back the great marketer Ted Nicholas did a bunch of tests that showed ending your prices with 7 converted best.<\/p>\n<p>And since then, a lot of people only use 7\u2019s in their prices.<\/p>\n<p>Yes, even elBenbo does.<\/p>\n<p>Although, I do it for different reasons \u2014 I just like the number. That\u2019s why I use it in my novels, too (each novel has 14 chapters broken down into 7 parts).<\/p>\n<p>Anyway, does 7 really out-convert other numbers?<\/p>\n<p>Probably for some people it does.<\/p>\n<p>But, one of the things I loved about the System Seminar teaching Sean D\u2019Souza did back in 2008 is when he mocked the whole idea of always using 7 in prices saying:<\/p>\n<blockquote><p><strong>\u201cIt\u2019s not really the number doing the selling\u201d<\/strong><\/p><\/blockquote>\n<p>And, I 107% agree.<\/p>\n<p>If you know how to structure your offers and funnels, and realize how people like to be sold (everyone loves to buy, but a lot of people hate being sold to) you can put any number you want and you\u2019ll see lots of sales.<\/p>\n<p>Enter Sean\u2019s new eBook about pricing.<\/p>\n<p>If you buy the premium version of it (which only costs $3 or so more than the regular version &#8211; ooh) from my affiliate link below you\u2019ll get that invaluable System Seminar training (which is not easily found anywhere else, in fact I had to send it to Sean, he didn\u2019t even have it!) as a bonus. You\u2019ll also get a copy of the Freedymfest presentation I did a few weeks ago (a 23 minute video showing briefly how I use Sean\u2019s methodology and a daily email to get my work day down to 15 minutes if I want).<\/p>\n<p>But you\u2019re running out of time.<\/p>\n<p>These two bonuses vanish at midnight (pacific time).<\/p>\n<p>Grab Sean\u2019s eBook and the bonuses here while you can:<\/p>\n<p style=\"text-align: center;\"><strong><a href=\"http:\/\/www.psychotactics.com\/ben\" target=\"_blank\" rel=\"noopener\">www.psychotactics.com\/ben<\/a><\/strong><\/p>\n<p>Ben Settle<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A while back the great marketer Ted Nicholas did a bunch of tests that showed ending your prices with 7 converted best. And since then, a lot of people only use 7\u2019s in their prices. Yes, even elBenbo does. Although, I do it for different reasons \u2014 I just like the number. That\u2019s why I [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[14],"tags":[],"class_list":["post-10247","post","type-post","status-publish","format-standard","category-sales-marketing"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.9 - aioseo.com -->\n\t<meta name=\"description\" content=\"A while back the great marketer Ted Nicholas did a bunch of tests that showed ending your prices with 7 converted best. And since then, a lot of people only use 7\u2019s in their prices. Yes, even elBenbo does. Although, I do it for different reasons \u2014 I just like the number. 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