{"id":10258,"date":"2015-10-25T06:30:30","date_gmt":"2015-10-25T13:30:30","guid":{"rendered":"http:\/\/bensettle.com\/blog\/?p=10258"},"modified":"2015-10-25T06:30:30","modified_gmt":"2015-10-25T13:30:30","slug":"the-case-for-tracking-email-open-rates","status":"publish","type":"post","link":"https:\/\/bensettle.com\/blog\/the-case-for-tracking-email-open-rates\/","title":{"rendered":"The Case For Tracking Email Open Rates"},"content":{"rendered":"<p>In this magic 92nd podcast episode Producer Jonathan and I get down \u2019n dirty about when and why you should (and when and why you shouldn\u2019t) track email opens rates.<\/p>\n<p>We also rap about:<\/p>\n<ul>\n<li><strong>Why tracking email opens for most people is about as useful as tracking website \u201chits\u201d (which is an acronym for \u201chow idiots track success\u201d).<\/strong><\/li>\n<\/ul>\n<ul>\n<li>Why the silly myth that more opens automatically equals more sales is harder to kill than a vampire. (To make sure this myth dies, Producer Jonathan and I decided to stake, behead, and stuff this myth\u2019s mouth with garlic just to be sure its dead.)<\/li>\n<\/ul>\n<ul>\n<li><strong>Why computer scientists and engineers laugh at the idea of \u201cscientifically\u201d testing emails.<\/strong><\/li>\n<\/ul>\n<ul>\n<li>An \u201cinconvenient truth\u201d about just how unreliable email open rates are that recently came to light int the news about Apple Computer.<\/li>\n<\/ul>\n<ul>\n<li><strong>Why even spammers who get obscenely high opens still get few sales.<\/strong><\/li>\n<\/ul>\n<ul>\n<li>The 4 times when you SHOULD definitely test open rates.<\/li>\n<\/ul>\n<ul>\n<li><strong>A secret way of using open rates to come up with super profitable product titles.<\/strong><\/li>\n<\/ul>\n<ul>\n<li>What to check if your open rates suddenly drop out of the blue.<\/li>\n<\/ul>\n<ul>\n<li><strong>A little-known way to use open rates to wipe out spam complaints. (I learned this from a guy who has a 2 million+ list, if you\u2019re really worried about spam complaints do this and watch them drop like a politician\u2019s pants at a brothel.)<\/strong><\/li>\n<\/ul>\n<ul>\n<li>The single best way to (1) reduce spam complaints to near nothing and (2) get people actually *thanking* you for sending them pitches by email.<\/li>\n<\/ul>\n<ul>\n<li><strong>What producer Jonathan tracks in his emails that is far more important than opens, clicks, and, yes, even sales. (If you do this your sales will go up anyway.)<\/strong><\/li>\n<\/ul>\n<p>Anyway, a merry time was had by all.<\/p>\n<p>Download your open rate-love here:<\/p>\n<p style=\"text-align: center;\"><strong><a href=\"http:\/\/www.BenSettleShow.com\/antipreneur\" target=\"_blank\" rel=\"noopener\">www.BenSettleShow.com\/antipreneur<\/a><\/strong><\/p>\n<p>Ben Settle<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In this magic 92nd podcast episode Producer Jonathan and I get down \u2019n dirty about when and why you should (and when and why you shouldn\u2019t) track email opens rates. We also rap about: Why tracking email opens for most people is about as useful as tracking website \u201chits\u201d (which is an acronym for \u201chow [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[9],"tags":[],"class_list":{"0":"post-10258","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-email-marketing"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts\/10258","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/comments?post=10258"}],"version-history":[{"count":0,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts\/10258\/revisions"}],"wp:attachment":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/media?parent=10258"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/categories?post=10258"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/tags?post=10258"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}