{"id":10258,"date":"2015-10-25T06:30:30","date_gmt":"2015-10-25T13:30:30","guid":{"rendered":"http:\/\/bensettle.com\/blog\/?p=10258"},"modified":"2015-10-25T06:30:30","modified_gmt":"2015-10-25T13:30:30","slug":"the-case-for-tracking-email-open-rates","status":"publish","type":"post","link":"https:\/\/bensettle.com\/blog\/the-case-for-tracking-email-open-rates\/","title":{"rendered":"The Case For Tracking Email Open Rates"},"content":{"rendered":"
In this magic 92nd podcast episode Producer Jonathan and I get down \u2019n dirty about when and why you should (and when and why you shouldn\u2019t) track email opens rates.<\/p>\n
We also rap about:<\/p>\n
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Why tracking email opens for most people is about as useful as tracking website \u201chits\u201d (which is an acronym for \u201chow idiots track success\u201d).<\/strong><\/li>\n<\/ul>\n
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Why the silly myth that more opens automatically equals more sales is harder to kill than a vampire. (To make sure this myth dies, Producer Jonathan and I decided to stake, behead, and stuff this myth\u2019s mouth with garlic just to be sure its dead.)<\/li>\n<\/ul>\n
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Why computer scientists and engineers laugh at the idea of \u201cscientifically\u201d testing emails.<\/strong><\/li>\n<\/ul>\n
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An \u201cinconvenient truth\u201d about just how unreliable email open rates are that recently came to light int the news about Apple Computer.<\/li>\n<\/ul>\n
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Why even spammers who get obscenely high opens still get few sales.<\/strong><\/li>\n<\/ul>\n
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The 4 times when you SHOULD definitely test open rates.<\/li>\n<\/ul>\n
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A secret way of using open rates to come up with super profitable product titles.<\/strong><\/li>\n<\/ul>\n
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What to check if your open rates suddenly drop out of the blue.<\/li>\n<\/ul>\n
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A little-known way to use open rates to wipe out spam complaints. (I learned this from a guy who has a 2 million+ list, if you\u2019re really worried about spam complaints do this and watch them drop like a politician\u2019s pants at a brothel.)<\/strong><\/li>\n<\/ul>\n
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The single best way to (1) reduce spam complaints to near nothing and (2) get people actually *thanking* you for sending them pitches by email.<\/li>\n<\/ul>\n
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What producer Jonathan tracks in his emails that is far more important than opens, clicks, and, yes, even sales. (If you do this your sales will go up anyway.)<\/strong><\/li>\n<\/ul>\n