{"id":1029,"date":"2008-12-01T06:39:49","date_gmt":"2008-12-01T06:39:49","guid":{"rendered":"http:\/\/bensettle.com\/blog\/?p=1029"},"modified":"2008-12-01T06:39:49","modified_gmt":"2008-12-01T06:39:49","slug":"why-i-pee-on-my-sales-letters","status":"publish","type":"post","link":"https:\/\/bensettle.com\/blog\/why-i-pee-on-my-sales-letters\/","title":{"rendered":"Why I “Pee” On My Sales Letters"},"content":{"rendered":"

Do you “PEE” on your sales letters<\/strong>?<\/p>\n

If not, I HIGHLY suggest you start.<\/p>\n

Not only will it make your sales letters stick out like a sore thumb from your competition… <\/p>\n

… but it will make them far more profitable<\/em>, too.<\/strong><\/p>\n

And before you even ask:<\/p>\n

This is NOT a joke.<\/p>\n

I am NOT trying to gross you out.<\/p>\n

And I am NOT just saying this for “shock value.”<\/p>\n

You see, “PEE” is an acronym for 3 extremely important functions you should strive to include in your sales letters.<\/p>\n

These 3 functions are:<\/p>\n

1. Persuade<\/strong><\/p>\n

Every great sales letter since the dawn of advertising history has persuaded someone to do something.<\/p>\n

Whether it be to buy a product, send for a free report or simply opt-in to a squeeze page.<\/p>\n

Whatever your ad does, it must first and foremost persuade<\/em> someone to do something.<\/p>\n

2. Engage<\/strong><\/p>\n

Want to know what makes the truly great copywriters stand out?<\/p>\n

It’s their ability to engage<\/em> their reader.<\/p>\n

Luckily, there are a multitude of ways to do this.<\/p>\n

Like developing cool hooks, making outrageous predictions, cooking up dramatic offers, or even saying something so downright bizarre<\/em> it can’t be ignored.<\/p>\n

The point is to engage your reader in every page, paragraph, sentence and word.<\/p>\n

The more you do this, the more your sales letters will be read.<\/p>\n

And the more your sales letters are read, the more money you make. <\/p>\n

3. Entertain<\/strong><\/p>\n

This one is a bit “iffy.”<\/p>\n

Because, technically speaking, not every hot selling ad has entertainment value. <\/p>\n

Plus, if you do this wrong, it’ll likely backfire<\/em> on you.<\/p>\n

But if you can entertain your readers, you will not only bond with them, you will also make yourself more “liked.”<\/p>\n

And the more people like you, the more they TRUST you.<\/p>\n

And the more people trust you, the more likely they are to BUY from you. <\/p>\n

Anyway, there you have it.<\/p>\n

Persuade, engage, entertain.<\/strong><\/p>\n

Include these 3 functions in your sales letters, and you almost can’t lose.<\/p>\n

Ben<\/p>\n

P.S.<\/strong> I was inspired to write this while studying the sales letter for Gary Halbert’s “Boron Letters” book. <\/p>\n

You can read one version of this sales letter at:<\/p>\n

www.TheGaryHalbertLetter.com\/Newsletters\/zkzd_disaster_insurance.htm<\/a><\/strong><\/center><\/p>\n

See if you can’t spot the “PEE” components in it.<\/p>\n","protected":false},"excerpt":{"rendered":"

Do you “PEE” on your sales letters? If not, I HIGHLY suggest you start. Not only will it make your sales letters stick out like a sore thumb from your competition… … but it will make them far more profitable, too. And before you even ask: This is NOT a joke. I am NOT trying […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[8],"tags":[],"class_list":["post-1029","post","type-post","status-publish","format-standard","category-copywriting-and-sales-letters"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts\/1029","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/comments?post=1029"}],"version-history":[{"count":0,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts\/1029\/revisions"}],"wp:attachment":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/media?parent=1029"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/categories?post=1029"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/tags?post=1029"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}