Back in my not-so-glorious MLM days I used to dread the price question.<\/p>\n
It never failed\u2026<\/p>\n
Every time I got on the phone with a cold lead (I used to buy leads that were likely being called by 100 other people just like me), before I could get a word out, the lead would, at least 80% of the time, ask the One Snotty Question to rule them all:<\/p>\n
\u201cYeah, Yeah, Yeah\u2026 listen, how much is it?\u201d<\/p>\n
I\u2019d stutter and sputter.<\/p>\n
I\u2019d back pedal and mumble.<\/p>\n
I\u2019d then get tripped up, sound like a complete lunatic, and start babbling off all the facts and numbers and, yes, lose the sale in mere seconds.<\/p>\n
Later, when I learned copywriting, it was similar.<\/p>\n
Not the same, of course.<\/p>\n
(There\u2019s no back-and-forth interaction.)<\/p>\n
But, I was always very conscious of the fact the person was thinking about price, Price, PRICE, as soon as they started reading my headline. And, it was something I was always paranoid about, which probably made my copy a lot weaker.<\/p>\n
Nowadays?<\/p>\n
I don\u2019t even think about it.<\/p>\n
In fact, if anything, I WANT people to be wondering about price.<\/p>\n
Why?<\/p>\n
Because in my emails and sales copy (and when talking on the phone \u2014 back when I used to do client work), I use a way (I learned almost 10 years ago from a very smart negotiation guru) to:<\/p>\n
1. Instantly eliminate price as an objection<\/p>\n
2. Put the reader in the right frame of mind where, when I do release the Kraken (the price) they not only don\u2019t get sticker shock, they realize the value of what I\u2019m selling more than justifies the price<\/p>\n
Want to know what this way is?<\/p>\n
Yes?<\/p>\n
Then get your buttox on the \u201cEmail Players\u201d list before the November issue deadline on.<\/p>\n
The next issue shows exactly what to say.<\/p>\n
(In *any* sales medium.)<\/p>\n
And, when you use it, there will be peace\u2026<\/p>\n
Here\u2019s where to subscribe:<\/p>\n