{"id":10353,"date":"2015-11-10T06:30:30","date_gmt":"2015-11-10T14:30:30","guid":{"rendered":"http:\/\/bensettle.com\/blog\/?p=10353"},"modified":"2015-11-10T06:30:30","modified_gmt":"2015-11-10T14:30:30","slug":"i-was-a-durned-fool-for-what-i-did","status":"publish","type":"post","link":"https:\/\/bensettle.com\/blog\/i-was-a-durned-fool-for-what-i-did\/","title":{"rendered":"I Was A Durned Fool For What I Did"},"content":{"rendered":"<p>There\u2019s been a fat disturbance in the Force.<\/p>\n<p>Jim Yaghi sent me this last week:<\/p>\n<p>(He runs my AdWords campaigns)<\/p>\n<blockquote><p><strong>\u201cyou and me bro, a freakin force to be reckoned with! i&#8217;ve never seen anyone convert anything anywhere like these numbers. I&#8217;m talking about your optin rate bro, it&#8217;s off the CHAIN. there were times when you were doing 1\/3 clicks to leads. Your ads have been seen in the last 30 days, over half a million times (615,000). Of those, the last 3 days they were seen 165,879 times. And we&#8217;ve barely scratched the surface. it&#8217;s a small campaign with only a handful of ad variations.\u201d<\/strong><\/p><\/blockquote>\n<p>(NOTE: My sales were higher than they&#8217;d ever been during those 30 days, too.)<\/p>\n<p>Sigh.<\/p>\n<p>Just more proof elBenbo has been a durned fool NOT using paid traffic years ago\u2026<\/p>\n<p>More:<\/p>\n<p>I\u2019ll be adding Twitter ads to the mix soon, as well as PPV (both managed by the esteemed Shane Hunter? \u2014 if you haven\u2019t hired Shane to create traffic for you, wtf is wrong with you? His Facebook ad skills *alone* will put you on top).<\/p>\n<p>And, after that, YouTube ads.<\/p>\n<p>And, after that, who knows?<\/p>\n<p>But, the point here is this:<\/p>\n<p>I\u2019ll be updating Email Players subscribers on things I learn next year from these paid traffic adventures. Including lessons you can use in your own campaigns, people to hire (like Shane and Jim) to do it for you, and ad writing tips.<\/p>\n<p>Speaking of which:<\/p>\n<p>Jim shared a doozy of an adwords writing tip with me the other day.<\/p>\n<p>It\u2019s the exact opposite of what everyone else does on AdWords but it\u2019s a huge part of why my ads are converting so well and why my opt ins are going up so fast.<\/p>\n<p>Unfortunately, I don\u2019t think he wants me telling anyone about it.<\/p>\n<p>(Nor do I blame him)<\/p>\n<p>But, *if* I get his permission you can bet your sweet, hairy arse it\u2019ll be shared in an upcoming issue.<\/p>\n<p>(Oh c\u2019mon, you love to be teased like this, admit it\u2026)<\/p>\n<p>In the meantime?<\/p>\n<p>For hardcore monthly email training, high tail it on over to:<\/p>\n<p style=\"text-align: center;\"><strong><a href=\"http:\/\/www.EmailPlayers.com\" target=\"_blank\" rel=\"noopener\">www.EmailPlayers.com<\/a><\/strong><\/p>\n<p>Ben Settle<\/p>\n","protected":false},"excerpt":{"rendered":"<p>There\u2019s been a fat disturbance in the Force. Jim Yaghi sent me this last week: (He runs my AdWords campaigns) \u201cyou and me bro, a freakin force to be reckoned with! i&#8217;ve never seen anyone convert anything anywhere like these numbers. I&#8217;m talking about your optin rate bro, it&#8217;s off the CHAIN. there were times [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[8,9,14],"tags":[],"class_list":{"0":"post-10353","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-copywriting-and-sales-letters","7":"category-email-marketing","8":"category-sales-marketing"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts\/10353","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/comments?post=10353"}],"version-history":[{"count":0,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts\/10353\/revisions"}],"wp:attachment":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/media?parent=10353"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/categories?post=10353"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/tags?post=10353"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}