There was a time when my self esteem couldn\u2019t handle this.<\/p>\n
But, last weekend I got this email from an (admitted) drunk website reader. I left his name out because I don\u2019t believe in punishing good behavior. And, yes, drunk emailing me a testimonial counts as good behavior.<\/p>\n
Truth serum and all that\u2026<\/p>\n
Anyway, behold:<\/p>\n
Hey Ben, I just came from my friend’s Birthday party. To be honest I m drunk. I don’t even know how I am typing correctly. I guess it’s auto correction on my smartphone. Well the real reason I am writing this email is that I am very grateful for your emails. I mean I learnef a lot of things by your emails. There are only few copywriters in this world that are keeping the art of persuasion alive.<\/strong><\/p><\/blockquote>\n
Ah yes\u2026 props.<\/p>\n
Drunk, sober, or butchered spelling\u2026 elBenbo takes his props where he can get \u2018em.<\/p>\n
And you know what?<\/p>\n
You should, too.<\/p>\n
It astonishes me how few people utilize testimonials in their emails.<\/p>\n
Especially dramatic ones.<\/p>\n
(Like someone who\u2019s intoxicated giving you a testimonial.)<\/p>\n
Anyway, a beverage for thought.<\/p>\n
For more ways to flip emails into sales, go ye here:<\/p>\n