Reader Michael Saul writes in my Facebook group for paying customers:<\/p>\n
A few weeks ago I wrote some emails to get people to a webinar for a boring subject on a B2B accounting thing. the company had the most registrations in history and an 80% turnout rate. then, towards the end of the presentation the presenter took a drink of water and started choking on it. he was coughing for a good 30 seconds (which in webinar time is like 8 days) and then recovered.<\/strong><\/p>\n
Anyway he finished the webinar and was pissed .<\/strong><\/p>\n
I said dont be, its fine, they know you’re human just like them and now I have a great subject line for the no shows..<\/strong><\/p>\n
the sales guys went nuts.<\/strong><\/p>\n
Three of them used the subject line I gave and got a 100% open rate on their no shows.<\/strong><\/p>\n
That’s NOT a misprint.<\/strong><\/p>\n
EVERY ONE OPENED THE EMAIL they also had an average 40% click through to view the webinar recording.<\/strong><\/p>\n
one guy didnt think it sounded professional, so used his own subject line.<\/strong><\/p>\n
he got a 0% open rate.<\/strong><\/p>\n
Again, not a mistake.<\/strong><\/p>\n
NO ONE opened his email so no one clicked his link inside of it.<\/strong><\/p>\n
But remember, this shit only works for $7 ebooks<\/strong><\/p><\/blockquote>\n
Yeppers.<\/p>\n
The \u201cthis won\u2019t work on MY list\u201d is always mush cookie projection and nonsense.<\/p>\n
My wicked ways work for business-to-business as well as it does to service, info products, or even commodities (you can even use my system to sell socks if you want, which I\u2019ve written about).<\/p>\n
To learn how to write emails like this go ye here:<\/p>\n