Here\u2019s a true story that\u2019ll warm the cockles of your liver:<\/p>\n
One of the single most business-changing lessons I ever done learned (that\u2019s guided my business career and goals for the past 8+ years) is something I read from Dan Kennedy while writing articles for one of his business partners (Pete The Printer):<\/p>\n
\u201cHe (or she) who owns the media makes all the money\u201d<\/strong><\/p><\/blockquote>\n
Meaning, you want to own your own (paid) media.<\/p>\n
(i.e. continuity)<\/p>\n
That way, in addition to the obvious benefits of selling continuity, you have an audience who pays you to send them your own offers (in the envelope, email, membership site, etc you\u2019re already paying for), accept payment for ads for other businesses (if\u2019n that\u2019s your thing), and have a far more secure income than you will just pumping out new products each month.<\/p>\n
If you do this, it will change everything for you.<\/p>\n
And, it\u2019s so simple, practically everyone misses it.<\/p>\n
And guess what?<\/p>\n
I\u2019m doing a special 4-part Ben Settle Show podcast (starting today through Sunday) with the king of direct response marketing himself:<\/p>\n
Brian Kurtz.<\/p>\n
If you don\u2019t know who Brian is, here\u2019s the tl;dr version:<\/p>\n
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- Was Executive VP of Boardroom Inc<\/li>\n<\/ul>\n
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- Named Marketer Of The Year by Target Marketing Magazine<\/li>\n<\/ul>\n
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- Worked with (in person) the \u201cbest of the best\u201d copywriter, marketers, and creative talent of the last 100 years (and I mean that literally \u2014 any \u201cwho\u2019s who\u201d of copywriting marketing you have heard of he\u2019s probably worked with) \u2014 and he was the late Marty Edelston\u2019s right-hand man in all things business and marketing<\/li>\n<\/ul>\n
Anyway, this interview spanned almost 2.5 hours.<\/p>\n
So, I\u2019m breaking it up into 4 chunks from today til Sunday.<\/p>\n
This first part?<\/p>\n
It\u2019s about continuity.<\/p>\n
Including, how doing continuity (correctly) was responsible for Boardroom, INC being the direct marketing powerhouse that\u2019s changed tens of millions of lives it is.<\/p>\n
Here\u2019s where to download it:<\/p>\n