{"id":10473,"date":"2015-12-28T06:30:54","date_gmt":"2015-12-28T14:30:54","guid":{"rendered":"http:\/\/bensettle.com\/blog\/?p=10473"},"modified":"2015-12-28T06:30:54","modified_gmt":"2015-12-28T14:30:54","slug":"how-to-sexy-up-boring-products-with-email","status":"publish","type":"post","link":"https:\/\/bensettle.com\/blog\/how-to-sexy-up-boring-products-with-email\/","title":{"rendered":"How to \u201csexy up\u201d boring products with email"},"content":{"rendered":"<p>Here\u2019s a little ditty for your post-Christmas enjoyment:<\/p>\n<p>In case you\u2019re new around here, back in September your pal elBenbo had his home burglarized. Basically, some meth addicts (this is when I lived in the Burgle \u2014 where meth addicts breaking into homes is as routine as an obese man ordering a big mac at McDonalds) watched me for a while (knew my schedule), and, in broad daylight, broke into my home and stole some $50+k worth of valuables.<\/p>\n<p>Now, two of the things they stole were my firearms.<\/p>\n<p>(Bastards.)<\/p>\n<p>And, in a weird twist of fate I got a call from the police a week later.<\/p>\n<p>The Officer said one of my firearms was found by city workers in a park in the next town over, while cleaning out the park\u2019s sceptic system. I wish I could hear the story about how it ended up there. (My guess is, the peckerless thief was at that park, saw a cop, and tossed the gun in the port-o- potty, but I\u2019ll never know).<\/p>\n<p>Anyway, so I went to ye olde police station to claim it.<\/p>\n<p>It was, of course, covered in dry crap.<\/p>\n<p>And, was even in a box marked \u201cbio hazard.\u201d<\/p>\n<p>(Fun!)<\/p>\n<p>But, as the saying goes:<\/p>\n<blockquote><p><strong>\u201cNothing bad ever happens to a writer\u201d<\/strong><\/p><\/blockquote>\n<p>And, in this case, I saw a pretty interesting example of how the police cut down on the number of people drinking &amp; driving that I\u2019ve used many times in my ads and emails to sell boring products that I had to make exciting and sexy. (I remember using it a lot when selling in the biz opp market especially, where all the claims sound the same \u2014 and it worked like gangbusters.)<\/p>\n<p>And guess what?<\/p>\n<p>I show you the exact teaching from the police station (I took a picture of it), as well as how you can use it to \u201csexy up\u201d your emails in the January \u201cEmail Players\u201d issue.<\/p>\n<p>If you want to stick out in the inbox this is how you do it.<\/p>\n<p>And, yes, it works for already-exciting products, too.<\/p>\n<p>(Just another reason it makes a great \u201cjumping on\u201d issue for new subscribers.)<\/p>\n<p>It\u2019s all waiting patiently for you in the January Email Players issue.<\/p>\n<p>But, she goes to print in a few days.<\/p>\n<p>Subscribe before the deadline here:<\/p>\n<p style=\"text-align: center;\"><strong><a href=\"http:\/\/www.EmailPlayers.com\" target=\"_blank\" rel=\"noopener\">www.EmailPlayers.com<\/a><\/strong><\/p>\n<p>Ben Settle<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Here\u2019s a little ditty for your post-Christmas enjoyment: In case you\u2019re new around here, back in September your pal elBenbo had his home burglarized. Basically, some meth addicts (this is when I lived in the Burgle \u2014 where meth addicts breaking into homes is as routine as an obese man ordering a big mac at [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[9],"tags":[],"class_list":{"0":"post-10473","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-email-marketing"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts\/10473","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/comments?post=10473"}],"version-history":[{"count":0,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts\/10473\/revisions"}],"wp:attachment":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/media?parent=10473"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/categories?post=10473"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/tags?post=10473"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}