{"id":10499,"date":"2016-01-31T06:30:26","date_gmt":"2016-01-31T14:30:26","guid":{"rendered":"http:\/\/bensettle.com\/blog\/?p=10499"},"modified":"2016-01-31T06:30:26","modified_gmt":"2016-01-31T14:30:26","slug":"7-business-saving-jagged-pills-that-hurt-like-hell-going-down","status":"publish","type":"post","link":"https:\/\/bensettle.com\/blog\/7-business-saving-jagged-pills-that-hurt-like-hell-going-down\/","title":{"rendered":"7 business-saving jagged pills that hurt like hell going down"},"content":{"rendered":"<p>In today\u2019s podcast we wrap up the first 70 \u201cEmail Players\u201d rules.<\/p>\n<p>We talk about:<\/p>\n<ul>\n<li><strong>How to wisely (and ethically) use \u201chype\u201d to side-step lagging attention spans.<\/strong><\/li>\n<\/ul>\n<ul>\n<li>Why credibility is only the second most important thing in email marketing (hardly anyone talks about the #1 thing and it costs them lots of sales).<\/li>\n<\/ul>\n<ul>\n<li><strong>Arguably the single best movie ever made for would-be entrepreneurs and business school students to watch before spending a single penny getting started.<\/strong><\/li>\n<\/ul>\n<ul>\n<li>What copywriters working on commission need to be aware of.<\/li>\n<\/ul>\n<ul>\n<li><strong>When never to get involved in a joint venture \u2014 even if the person your JV\u2019ing with is honest as the day is long and has no intention of screwing you over. (I wasted over a ever of my life with nothing to show for it that I can never get back not knowing this.)<\/strong><\/li>\n<\/ul>\n<ul>\n<li>Why I don\u2019t segment my list but insist on everyone else segmenting theirs.<\/li>\n<\/ul>\n<ul>\n<li><strong>The dangers of trying to \u201creverse engineer\u201d marketing and copywriting systems instead of just paying for them.<\/strong><\/li>\n<\/ul>\n<ul>\n<li>The big mastermind group lesson I learned while eating lunch with Brian Kurtz (former Executive VP of Boardroom, Inc).<\/li>\n<\/ul>\n<ul>\n<li><strong>How you\u2019re hurting your leads, customers, and clients by not emailing them daily.<\/strong><\/li>\n<\/ul>\n<ul>\n<li>The dead comedian\u2019s counter-intuitive guide for keeping good people in your life. (Clients, customers, friends, girlfriend, etc.)<\/li>\n<\/ul>\n<ul>\n<li><strong>And lots more\u2026<\/strong><\/li>\n<\/ul>\n<p>Get your lovin\u2019 here:<\/p>\n<p style=\"text-align: center;\"><strong><a href=\"http:\/\/www.BenSettleShow.com\/antipreneur\" target=\"_blank\" rel=\"noopener\">www.BenSettleShow.com\/antipreneur<\/a><\/strong><\/p>\n<p>Ben Settle<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In today\u2019s podcast we wrap up the first 70 \u201cEmail Players\u201d rules. We talk about: How to wisely (and ethically) use \u201chype\u201d to side-step lagging attention spans. Why credibility is only the second most important thing in email marketing (hardly anyone talks about the #1 thing and it costs them lots of sales). Arguably the [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[8,9,14],"tags":[],"class_list":{"0":"post-10499","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-copywriting-and-sales-letters","7":"category-email-marketing","8":"category-sales-marketing"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts\/10499","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/comments?post=10499"}],"version-history":[{"count":0,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts\/10499\/revisions"}],"wp:attachment":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/media?parent=10499"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/categories?post=10499"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/tags?post=10499"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}