I’m a HUGE fan of using audio to sell with.<\/p>\n
This is mostly from working on several projects with Michael Senoff and seeing how he almost effortlessly uses audio to sell high-ticket products and services.<\/p>\n
It’s also because of some interesting facts I’ve learned about neurology and how people process information.<\/p>\n
Plus, let’s face it:<\/p>\n
Talking is a LOT easier than writing.<\/p>\n
And, in some cases, a lot more effective<\/em>, too.<\/p>\n But here’s the thing:<\/p>\n While audio can work wonders for your sales if you know what you’re doing… it can murder your sales (and credibility) if you don’t.<\/p>\n For example:<\/p>\n One of the biggest mistakes you can make when doing audio interviews is (ironically) talking<\/em>.<\/p>\n If there’s one thing you MUST know about doing audio interviews (especially if you’re selling something) it’s this:<\/p>\n People couldn’t care less about what YOU think or have to say.<\/strong><\/p>\n I know that sounds harsh.<\/p>\n But it’s a fact.<\/p>\n And it’s a very important fact if you want your audio interviews to lead to sales.<\/p>\n Ideally, you want to get them into an almost trance-like<\/em> state — where they’re telling powerful stories, teaching valuable lessons, and giving your listeners far more than they expected.<\/p>\n That’s why, as soon as you ask a question, the best thing you can do is shut up.<\/p>\n Let them do all the heavy lifting and be the “star” of the show.<\/p>\n I can tell you from my own results that the difference in the quality of your audio interviews (and in the sales you get) can be like night and day.<\/p>\n In fact, here’s a little “rule of thumb” to go by when doing audio interviews:<\/p>\n The less you say, the more money you’ll make. <\/strong><\/p>\n It can’t get any easier than that, can it?<\/p>\n For more advanced tips and tactics for using audio interviews to sell with, check out the interview with Michael Senoff below…<\/p>\n Part #1 (41:10):<\/p>\n
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