Behold this quote from comedian Dante Nero:<\/p>\n
\u201cA woman falls in love with you for what you are, spends the rest of the relationship trying to change you into something you\u2019re not, and then leaves you for a man who is what you were.\u201d<\/strong><\/p><\/blockquote>\n
He\u2019s obviously talking to spurned guys in that quote.<\/p>\n
(His podcast is all about that.)<\/p>\n
But, in business, it applies to both men and women.<\/p>\n
And, it especially applies to freelance copywriters, coaches, and consultants \u2014 where there are certain clients who hire you for what you\u2019ve done\/are known for, spend all their time getting you to change everything you know works (based on raw experience and 100-years of direct marketing history) to what they think will work (based on some cool ninja-sounding bright shiny object theory they learned at a seminar or on Flakebook). Then, when you give in just to \u201cget along\u201d, they say what you did didn\u2019t work and hire someone else who does what you were originally doing.<\/p>\n
That certainly happened to me back in the day.<\/p>\n
It\u2019s also happened to many others who tell similar tales of woe.<\/p>\n
And you know what?<\/p>\n
If that happens to you (just like when it happened to me), it\u2019s all your fault \u2014 not the client\u2019s. Chances are, the clients are good people and mean well, but are being led astray.<\/p>\n
You simply don\u2019t know how to manage them.<\/p>\n
And, thus, you both got hurt as a result.<\/p>\n
That\u2019s the bad news.<\/p>\n
The good news is, this is one of many such things I teach in the February \u201cEmail Players\u201d issue. I show you not only how to avoid having the above happen to you\u2026 but I also show you how to never get \u201cfriend zoned\u201d by a client, either, where someone gladly takes your best ideas, your time, and your knowledge\u2026 only to turn around and hire someone else who gave them hardly any of their time or ideas or knowledge, and probably aren\u2019t even as good as you at whatever it is you do\/sell.<\/p>\n
This happens all the time to copywriters especially.<\/p>\n
And, it also happens to anyone who doesn\u2019t know how to sell.<\/p>\n
(i.e. people who only know how to pitch “benefits.”)<\/p>\n
And you know what else?<\/p>\n
Maybe I\u2019m just old fashioned like this.<\/p>\n
But, in my way of thinking, if you truly care about the clients you want to help, and if you truly want their business long term, then it behooves (how\u2019s that for a word?) you to know how this bizarre game works, so they\u2019ll fall in love with you instead of someone else, and so you can save them from making the mistake of hiring\/buying from someone inferior.<\/p>\n
More:<\/p>\n
Don\u2019t think this doesn\u2019t apply to selling other kinds of products.<\/p>\n
It ain\u2019t just service providers that make this mistake. Info publishers (especially those who stubbornly insist on “moving the free line” farther and farther), people who sell health-related products, sales reps for big ticket products, etc \u2014 everyone who has anything to sell is potentially at risk of making these kinds of mistakes. And, when you apply what I show in the February issue in your emails, chances are it simply won\u2019t be an issue for you henceforth.<\/p>\n
Anyway, more about this in the February \u201cEmail Players\u201d issue.<\/p>\n
She goes to the printer tomorrow.<\/p>\n
Subscribe in time to get it today here:<\/p>\n