{"id":10565,"date":"2016-02-08T06:30:41","date_gmt":"2016-02-08T14:30:41","guid":{"rendered":"http:\/\/bensettle.com\/blog\/?p=10565"},"modified":"2016-02-08T06:30:41","modified_gmt":"2016-02-08T14:30:41","slug":"why-so-many-podcast-interviews-suck","status":"publish","type":"post","link":"https:\/\/bensettle.com\/blog\/why-so-many-podcast-interviews-suck\/","title":{"rendered":"Why So Many Podcast Interviews Suck"},"content":{"rendered":"<p>Lend me your ears for a second.<\/p>\n<p>Recently I was having a conversation with my ex-copywriting apprentice about podcasts. Even though I\u2019ve hosted a podcast for 2 years and 107 shows\u2026 I hardly ever listen to other podcasts. Maybe once in a while I do, but it\u2019s rare. And so I asked her how good (or bad) some of these other podcasts are she listens to.<\/p>\n<p>\u201cThey suck,\u201d she said.<\/p>\n<p>\u201cThey\u2019re that awful?\u201d<\/p>\n<p>\u201cYes, especially the ones where they\u2019re interviewing someone. They are painful to listen to. I don\u2019t get why people don\u2019t interview more like you do on your podcasts!\u201d<\/p>\n<p>And so the conversation went.<\/p>\n<p>Apparently, there are people who don\u2019t know how to interview.<\/p>\n<p>(Shocking!)<\/p>\n<p>And, so, I vowed to my ex-copywriting apprentice I would do my part to help the podcasting community by teaching not only how to conduct interviews that get people lost in an almost \u201ctrance\u201d like state (literally)\u2026 but, if you\u2019re selling something (as an affiliate, etc), you\u2019ll get a ton more sales, too.<\/p>\n<p>How can I be so obnoxiously arrogant about this?<\/p>\n<p>Because I know what I\u2019m doing with this, my little droogie.<\/p>\n<p>I\u2019ve been doing audio interviews since almost before the term \u201cpodcast\u201d was invented\u2026 and I learned directly from studying the best (like Michael Senoff \u2014 who\u2019s been selling with interviews for almost as long as the Internet has been around, and Paul Hartunian who is the king of selling his own products on professional radio shows, for example) for years.<\/p>\n<p>And, I\u2019ve made a pretty penny doing it, too.<\/p>\n<p>Like when we sold Ken McCarthy\u2019s copywriting course on my podcast last July.<\/p>\n<p>We nabbed $28 per click.<\/p>\n<p>Yes, email had a lot to do with that, but so did the interview, and techniques I use to draw info out of people, etc.<\/p>\n<p>Anyway, so that\u2019s what today\u2019s new podcast is all about:<\/p>\n<p>How to interview and make sales.<\/p>\n<p>If you do podcasting, this (free) episode can put more smackola in your hot little hand than probably some of the paid courses you\u2019re buying. (And if you have clients, you can use the exact same techniques to draw a ton more info out them during research.)<\/p>\n<p>A bold claim?<\/p>\n<p>You be the judge, Fonzy.<\/p>\n<p>It\u2019s free to listen to, and will only take 24 minutes:<\/p>\n<p style=\"text-align: center;\"><strong><a href=\"http:\/\/www.BenSettleShow.com\/107\" target=\"_blank\" rel=\"noopener\">www.BenSettleShow.com\/107<\/a><\/strong><\/p>\n<p>Word out.<\/p>\n<p>Ben Settle<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lend me your ears for a second. Recently I was having a conversation with my ex-copywriting apprentice about podcasts. Even though I\u2019ve hosted a podcast for 2 years and 107 shows\u2026 I hardly ever listen to other podcasts. Maybe once in a while I do, but it\u2019s rare. And so I asked her how good [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[8,9,14],"tags":[],"class_list":{"0":"post-10565","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-copywriting-and-sales-letters","7":"category-email-marketing","8":"category-sales-marketing"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts\/10565","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/comments?post=10565"}],"version-history":[{"count":0,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts\/10565\/revisions"}],"wp:attachment":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/media?parent=10565"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/categories?post=10565"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/tags?post=10565"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}