It\u2019s not talked about much.<\/p>\n
But, when it comes to informational products (books, newsletters, membership sites, courses, yada yada yada) there\u2019s a huge difference between buying these things and paying for them.<\/p>\n
If you pay for these things, you\u2019re a chump.<\/p>\n
If you buy these things, you\u2019re a champ.<\/p>\n
And, I\u2019ll prove it to you right now:<\/p>\n
One of my most prized possessions in my marketing library is Gary Bencivenga\u2019s $5k \u201cfarewell\u201d seminar on DVD. I bought that bad-boy in early 2008. And, I have gone through it 27 times (for some sick reason, I keep count, even though it\u2019s completely unnecessary and probably borderline OCD). It stung forking over the $5k for that at the time. But, I can trace hundreds of thousands of dollars in sales of my products and millions of dollars (collectively) in sales in my client\u2019s income (when I did client work) to the info that course.<\/p>\n
I still go through it a lot.<\/p>\n
And, I still profit immensely from it.<\/p>\n
Thus, I bought that course I didn’t pay for it.<\/p>\n
On the other hand:<\/p>\n
If I\u2019d purchased that course, laid out the $5k, and did what probably 90% of online marketers do these days with info products \u2014 where I just sit on it, maybe flip through it every now and then, but then flit off to the next BSO for another exciting new-purchase dopamine drip\u2026 and made nothing from it, got zero benefit from it, and basically give it the same value as I would a door stop as a result\u2026 I would have paid for it and not bought it.<\/p>\n
Paying for it would have made me a chump.<\/p>\n
Buying it though, has made me a champ (at the stuff I sell).<\/p>\n
Again, hardly anyone talks about this.<\/p>\n
(It\u2019s against an info product seller\u2019s interest, including mine, after all, to speak of it.)<\/p>\n
But, it\u2019s a fact.<\/p>\n
And, there are much deeper ramification to this fact, and many benefits to be had from people who understand this fact that we talk about on today\u2019s Ben Settle Show podcast.<\/p>\n
This buying vs paying is one of the next batch of \u201cEmail Players rules\u201d on today\u2019s show.<\/p>\n
You can listen to them all here:<\/p>\n