Last year I drove back into the golf market.<\/p>\n
And, since it isn\u2019t information I\u2019m selling (which I was selling before) but something completely different, that nobody else is (at least not using the format and mechanism we are), I had to re-examine the market a lot more closely.<\/p>\n
In other words\u2026<\/p>\n
There are no competitors to study.<\/p>\n
No ads I can analyze to see how they approached it.<\/p>\n
And, no swipe file of ads to raid for guidance.<\/p>\n
Ordinarily I\u2019d have been flying blind.<\/p>\n
But, I wasn\u2019t.<\/p>\n
You see, my fine feathered little droogie, your boy elBenbo has an ace up his sleeve when it comes to learning about what a list (and market) wants so he can better sell to them \u2014 specifically in the headline.<\/p>\n
An ace I rarely see anyone else use.<\/p>\n
An ace I learned by observing an ooooold school ad agency.<\/p>\n
What is it, you ask?<\/p>\n
Well, what I did was, I used this trick I learned by studying what the old, \u201cmad men\u201d era Norman B. Norman agency would do to get inside their market\u2019s head and psychology when they created their ad campaigns, and applied it to our Facebook group.<\/p>\n
(We don\u2019t even have a list).<\/p>\n
The result?<\/p>\n
I got TONS of market intel.<\/p>\n
I know exactly what their objections are. Exactly how much they want what we\u2019re offering. (Without even knowing it exists yet.) And, exactly what to say in a headline when I\u2019m writing an ad.<\/p>\n
It\u2019s the ultimate market research\/headline writing shortcut.<\/p>\n
And guess ye what?<\/p>\n
I reveal exactly what it is and how it works in today\u2019s \u201cBen Settle Show\u201d podcast \u2014 which is part 2 of my scathing critique of the show announcer chick\u2019s sales letter.<\/p>\n
Here\u2019s where to listen\/download it immediately:<\/p>\n