One of the things I taught the Ben Settle announcer chick while hacking away at your sales letter with reckless abandon was the \u201cgenie secret.\u201d<\/p>\n
What\u2019s the genie secret?<\/p>\n
Well, let\u2019s put it this way:<\/p>\n
Back in the golden age of direct response (B.I.E. i.e. before the Internet era) the old school marketers used to do things quite differently than most of today\u2019s whipper-snappers online do when writing their ads.<\/p>\n
For one thing, they used to create their ads first.<\/p>\n
Then, the product.<\/p>\n
There was one guy in particular (can\u2019t remember his name) who used to write an ad, run it in newspapers, then, if it got lots of sales he would scramble to create a product to fulfill all the claims and promises in his ad (I believe that\u2019s illegal these days, btw, so don\u2019t try that at home\u2026) Basically, guys like that would (and some still do, although they don\u2019t try to pre-sell with those ads) pretend they had unlimited, genie-like powers to grant their market anything, write an ad selling it, then create a product that includes as many of those claims as possible, then adjust the copy for the stuff they couldn\u2019t fulfill on.<\/p>\n
Thus, I call it the genie secret.<\/p>\n
You can call it whatever you want.<\/p>\n
(I recently did this for the work at home market, we haven\u2019t tested it yet though).<\/p>\n
More:<\/p>\n
This tactic also can be used to create what is one of the hardest parts of a sales letter for a lot of people, too \u2014 the all-important opening paragraph.<\/p>\n
But worry ye not.<\/p>\n
elBenbo has your back.<\/p>\n
Because, in today\u2019s Ben Settle Show podcast (part 3 of a 4 part series ripping my show\u2019s announcer babe a new ad hole on the air) I show you this tip, how to use it, and, how to have peace the rest of your life (maybe).<\/p>\n
Here\u2019s where to download\/listen to it:<\/p>\n