One of the things you see copywriters do is put the dorky little \u201cas seen on\u201d logo at the top of their ads.<\/p>\n
\u201cAs seen on\u2026\u201d<\/p>\n
Then logos of major news sites, publications, shows, etc.<\/p>\n
Sounds good, doesn\u2019t it?<\/p>\n
Like a great idea?<\/p>\n
Like “killer copywriting”, even?<\/p>\n
I\u2019m not saying it won\u2019t increase conversions.<\/p>\n
But, when people haven\u2019t actually been seen on those places except because they ran paid ads there, it\u2019s not really true. Yes, it\u2019ll work on the weak-minded and hyper buyers who buy everything. (The one that amuses me most is when people put “as seen on Clickbank”)<\/p>\n
But the skeptics?<\/p>\n
Which make up as much as 2-5 x\u2019s more people than hyper buyers?<\/p>\n
There is a much better way to use credentials like that.<\/p>\n
(Assuming they are true.)<\/p>\n
A way I\u2019ve used to make ads that would otherwise seem mundane and boring sound suddenly exciting and, dare I say it, sexy? A way I taught the Ben Settle Show announcer chick in today\u2019s podcast. A way you, too, can use, as well if\u2019n you want.<\/p>\n
You can learn all about free here in today\u2019s show:<\/p>\n